Datorama Reviews in January 2025: User Ratings, Pros & Cons

Really good data insights offered

What do you like best? Manipulation of data inside the tool is really good and helps a lot in creating dynamic columns. What do you dislike? Cache memory issues. The updated filters needs to be updated in every sheet Recommendations to others considering the product: Its a very good product for digital marketing data. What problems are you solving with the product? What benefits have you realized? Cleaning of data is solved really easily

Data Visualization Made Simple

What do you like best? The user interface of Datorama is very simple to navigate and toggle. There are many different ways to visualize the data including pie charts, bar charts and tables, which makes for ease of use when conducting reporting and generating insights for our clients. Furthermore, a user can quickly switch between certain dates, campaigns and other parameters to access the information needed which is extremely helpful. What do you dislike? Data has to be QA'd ...

Remarkable BI tool.

What do you like best? Write your own functions and utilise existing ones to make your data simple and representable. What do you dislike? So far good. Nothing as such. Knowledgebase and TAM were helpful What problems are you solving with the product? What benefits have you realized? Reporting for Clients, Operations team and Management

A good tool for analysis however price can be expensive

What do you like best? How easy it is to use and customise dashboards What do you dislike? The price has increased a lot over the years and I don't believe the platform has not improved enough to warrant this Recommendations to others considering the product: It's a very useful tool but is priced on data usage so be wary of the amount of data that is pulled in. As when new What problems are you solving with the product? What benefits have you realized? Easy comparisons of ...

Excellent tool for small-scale BI and analytics needs

What do you like best? Has excellent data import functionality: There are many API data sources available out-of-the-box, where datorama will import the data & take care of the data cleaning & map it into the data model for you! Having used other BI tools, I can strongly say that this tool saves a tremendous amount of time and heartache by allowing you to import & use data from common sources right away with just a few clicks, instead of wasting tons of time cleaning the data and ...

Datorama platform is an excellent platform integrated data visualization

What do you like best? The flexibility to build customized dashboards What do you dislike? The set up is grueling if your clients do not have their data and marketing streamlined in advance. Recommendations to others considering the product: Make sure your client is ready for it and will be willing to adopt it, adoption was a big challenge for us and will remain so. What problems are you solving with the product? What benefits have you realized? Seeing all marketing data ...

Marketing Director

What do you like best? Able to see everything on one interface. What do you dislike? Not getting the most out of it - I never know. What problems are you solving with the product? What benefits have you realized? Optimizing our ads. We've been able to gain control of our insights rather than relying on our digital marketing agency.

The visualization here are highly customizable using HTML, CSS and JS which I liked the most..

What do you like best? Custom Visualization with HTML, CSS and JS. What do you dislike? It was quite difficult everything before. What problems are you solving with the product? What benefits have you realized? I am using it for creating digital base reports. I realized that interaction with data from variety of sources makes it more interesting.

One stop BI for all digital marketing platforms

What do you like best? Simple plug n play connections to the different kinds of data sources like Google Analytics, Google Ads, Double click platforms, FB Ads, LinkedIn ads and so many different platforms. With simple data merging options and the cool visualization part, It's the most lovable BI for me. What do you dislike? Well, their's no scopes for dummies with Datorama. Yeah for any BI tools, new people will do lots of experiments and they make the tool better with their Ideas. ...

Sr Analyst

What do you like best? The API connections to adservers and publishing desktops. Also the direct API connections to Salesforce come in handy too. What do you dislike? I wish the dashboards had more flexibility similar to tableau. What problems are you solving with the product? What benefits have you realized? Definitely data security and ability to trust what is being reported in the visualizations