Morphio Reviews in January 2025: User Ratings, Pros & Cons

The Future of Marketing Analytics (+ a Must for Agencies, Teams, Entrepreneurs Heavy on Digital Ads)

What do you like best? The KPI calculator! Easy to set useful goals. The tool walks you through calculating reasonable goals for relevant KPIs, based on your focus and if available past performance data. Helps you set targets and figure out what type of movement you need to attain on your KPIs to hit your goals. It's what's missing from many analytics tools: a interactive process for helping you establish the sort of things you should track and the targets you should set. What do you ...

Impressed So Far...

What do you like best? The range of features and functionality are exactly what we were looking for with this product. We were originally looking at a product to supplement our existing online marketing clients with an additional notification and dashboard driven product. However, since taking a tour of the product, we have identified a number of other areas in which Morphio has the potential to improve workflow and drive improvement for our clients. What do you dislike? There are ...

An Awesome Tool

What do you like best? I like the anomalies and the notifications that Morphio provides us with. It helps streamline our SEO efforts. What do you dislike? We would like to be able to pull selective data into our clients' marketing dashboards. What problems are you solving with the product? What benefits have you realized? Morphio helps us provide more value in our marketing services.

Morphio Features & On-boarding Review

What do you like best? Morphio is an intuitive platform that is easy to setup and get going within in minutes! No complicated or lengthy on-boarding process. Their detailed on-boarding videos and resource guide make it easy to find the answer to any questions, in addition to a very supportive and responsive team to guide you if needed. Users can easily navigate throughout Morphio to quickly gather the key insights that matter most in one spot without having to login to multiple ...

Simple tool that helps highlight marketing issues and opportunities

What do you like best? The setup is easy and the interface is generally intuitive What do you dislike? Would love to see more integrations with more marketing channels (e.g. Snapchat, Pinterest, etc.) and possibly with CRMs (for B2B) because while estimated revenue metrics are great as proxies, it would be best to have the real numbers in here as well. What problems are you solving with the product? What benefits have you realized? Pulling out audience insights; ensuring all ...

Morphio is an excellent anomaly detector

What do you like best? It allows the automation of reports and data analysis, it is the tool that allows you to increase your income. Morphio is a very productive software because it is optimized to obtain the information that advances the objectives of the organization. It is a perfect tool for stopping anomalies, that is, when a noticeable problem is detected, it immediately notifies you through a specific platform without the need to investigate each platform. What do you dislike? ...

Must Have Platform for SEO Strategy and Reporting

Morphio has been a tremendous help in creating seo strategy and analytics reporting for my website clients. Because of this platform I am able to upsell my services to offer monthly SEO services and web traffic reporting with the ability to track Facebook and Google Ad efforts. No more signing into multiple google analytics accounts - everything is in one place. Definitely a must-have for all marketing and digital agencies!

Two weeks in and already getting tremendous value!

What do you like best? The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful. What do you dislike? It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike. Recommendations to others considering the product: If you need to get actional insight from you Analytics and Ads accounts, this ...

Focused Metrics, Automated Insights and Effective Reporting Dashboards

What do you like best? I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts. What do you dislike? Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client. What problems are you solving with the product? What benefits have you ...

Great for Building Growth Strategies!!!

What do you like best? I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve. What do you ...