Morphio

The Future of Marketing Analytics (+ a Must for Agencies, Teams, Entrepreneurs Heavy on Digital Ads)

What do you like best? The KPI calculator! Easy to set useful goals. The tool walks you through calculating reasonable goals for relevant KPIs, based on your focus and if available past performance data. Helps you set targets and figure out what type of movement you need to attain on your KPIs to hit your goals. It's what's missing from many analytics tools: a interactive process for helping you establish the sort of things you should track and the targets you should set. What do you ...

An Awesome Tool

What do you like best? I like the anomalies and the notifications that Morphio provides us with. It helps streamline our SEO efforts. What do you dislike? We would like to be able to pull selective data into our clients' marketing dashboards. What problems are you solving with the product? What benefits have you realized? Morphio helps us provide more value in our marketing services.

Simple tool that helps highlight marketing issues and opportunities

What do you like best? The setup is easy and the interface is generally intuitive What do you dislike? Would love to see more integrations with more marketing channels (e.g. Snapchat, Pinterest, etc.) and possibly with CRMs (for B2B) because while estimated revenue metrics are great as proxies, it would be best to have the real numbers in here as well. What problems are you solving with the product? What benefits have you realized? Pulling out audience insights; ensuring all ...

Must Have Platform for SEO Strategy and Reporting

Morphio has been a tremendous help in creating seo strategy and analytics reporting for my website clients. Because of this platform I am able to upsell my services to offer monthly SEO services and web traffic reporting with the ability to track Facebook and Google Ad efforts. No more signing into multiple google analytics accounts - everything is in one place. Definitely a must-have for all marketing and digital agencies!

Two weeks in and already getting tremendous value!

What do you like best? The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful. What do you dislike? It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike. Recommendations to others considering the product: If you need to get actional insight from you Analytics and Ads accounts, this ...

Focused Metrics, Automated Insights and Effective Reporting Dashboards

What do you like best? I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts. What do you dislike? Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client. What problems are you solving with the product? What benefits have you ...

Great for Building Growth Strategies!!!

What do you like best? I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve. What do you ...

Saves time and money. Shows data quickly. Super easy to navigate.

What do you like best? The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?". Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or ...

Best Analytics platform in the market

What do you like best? I can see more features in Morphio compared to the other market platforms. Life cycle platform is the best thing in Morphio. Most recommended platform in all. What do you dislike? I live everything in this platform. I don't see any difficulties here. Compared to other platforms it better issue resolutions. Recommendations to others considering the product: I feel this is the best tool in the market compared to the other Analytics tools. More over its user ...

Your next favourite marketing tool

What do you like best? Morphio's integration with Slack means you'll never miss anything. Not to mention its use of AI to detect "anomalies" in your marketing efforts. Morphio brings all of your important insights into one (very beautiful) dashboard. The Forecast feature takes the guesswork out of optimizing ads. What do you dislike? The KPI graph loading times could be slightly improved but it has never caused a problem. Recommendations to others considering the product: ...