Funnel.io Reviews in April 2025: User Ratings, Pros & Cons

"Funnel is the data and reporting platform everyone NEEDS!"

What do you like best about Funnel? What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. you can create custom metrics and dimensions and any type of filter imaginable. And if they don't have a data source connector for a platform you're looking for, they have the ability to create custom connecters to these sources. As our agency has grown, Funnel has grown their usability with us as well!

"Powerful and Easy to Use Platform, Problem Solver Team"

What do you like best about Funnel? Very easy to use platform. Powerful ETL process that let you build a strong marketing data hub. Connect platform and building Looker Studio Reports or automatic export It's very easy.

"Works well and is easy to use"

What do you like best about Funnel? I have tried dozens of connectors for Looker. I work daily with this Google tool to obtain data from different advertising platforms, CMS and online stores.

"Reduced time and errors in reporting"

What do you like best about Funnel? With practice and some training, I've found completing analysis and making updates to our data from within the UI is fairless painless. There has rarely been scenarios where we could not directly impact our reporting dataset from within the UI where necessary. We used this functionality ignificantly to clean up historic data, now we use mostly to address misses or small errors we spot through reporting which uses our Funnel dataset. Broadly, our team ...

"Funnel Partnership success"

What do you like best about Funnel? I have been using Funnel for a few years now and I am absolutely delighted with it. It has made our data acquisition efforts for all social media data so much easier and faster. Funnel connects data from over 500 marketing and advertising platforms and provides the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool. This has saved us a lot of time and hassle, and has improved our marketing ...

"Funnel was exactly what we were looking for"

What do you like best about Funnel? The platform works in a logical way, and enabled us to set our implementation up quickly following a good structure. Our rep is friendly and available at Funnel with recommendations for when we get stuck or have feature suggestions. Being able to pull a lot of disparate platforms together into one unified reporting area has been a breath of fresh air compared to other solutions we've used.

"Top tool for marketing data import!"

What do you like best about Funnel? I've tried out numerous tools for the ETL of marketing data in our company, and we've even developed our own internal solution. However, you'll never find a way to gather data from as many sources as you use without a sizable team. The support team is highly responsive; when I reached out to them, they provided invaluable feedback, helping me realize the issue was on our end. They offer many connectors and hassle-free integration of sources & destinations ...

"The flexibility and timesaving that comes with Funnel has allowed to do us more in less time."

What do you like best about Funnel? The fact that data from different sources can be mapped, grouped, manipulated and blended within the Funnel platform to fit our needs is invaluable, so we only export what users want to see to answer their specific questions. The time saving on our standardised reports and the ease of running ad hoc analysis within Data Explorer has been incredible.

"Are you still not using funnel? Well, you are missing out."

What do you like best about Funnel? Funnel is my favorite martech, by far, eats Supermetrics for breakfast. After using Funnel, I am able to extract all my favorite data and visualize it. Combine data, view everything in one place and build custom connectors. Just buy it. Simple as that.

"Great tool to export precise data from platforms"

What do you like best about Funnel? I like that I can export data based on specfic criteria's to do my campaigns reports. I can select the insights that really matter then analyse it in an excel sheet.