Overview of Playbooks by GoSquared

A knowledge base is a centralized documentation repository that includes frequently asked questions, how-to guides, and troubleshooting instructions. Its goal is to make it simple for people to solve difficulties without asking for assistance. Knowledge bases result from a process known as "knowledge management" that collects and organizes all of that data in a meaningful manner. External or internal audiences can both benefit from knowledge bases. An appliance manufacturer, for example, might keep maintenance instructions in a customer-facing knowledge base and an internal knowledge base where personnel can learn about company policies.

A report is a type of writing that is organized around identifying and examining issues, events, or results that have occurred in the physical world, such as occurrences within an organization or findings from a research inquiry. Your report aims to figure out if the marketing methods you're currently employing are working and how you may improve them. The report's breadth can vary based on the topic matter and the number of platforms you're gathering data from. Marketing reports are intended to help you improve your marketing methods, but you won't be able to do so until you measure your results.

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from concept through launch to evaluation. Campaign management has become a sophisticated, far-flung proposition via email, on social media platforms, on company websites, forums, blogs, mobile devices. Thanks to software like marketing automation software, analytics platforms, and new distribution methods and channels. As technology has advanced, more jobs may now be automated and more targeted communications and marketing content. Some jobs and workflows support critical marketing campaign management procedures, including planning, execution, and monitoring.

Live chat is a tool that allows employees to communicate with website users or with one another in real-time. It might be text, voice, or video-based chat that team members utilize to communicate with one another and discuss or resolve any issues that have arisen. Customer service Customers can also use live chat to communicate with customer service representatives without calling them directly. For example, users can send a message in a chat box instead of waiting for an email response, and then wait for a live chat response from an agent. Live chat might be misleading because there is usually a three-minute or more wait time despite its name.

Customer engagement is a metric that measures how well a company interacts with its consumers at all points in their lives. Customers may help brands create and strengthen a 'human-to-human' connection with them by engaging them on a variety of platforms. This adds value beyond transactional interactions. You may be missing out on opportunities to communicate with customers and establish relationships if you don't have a customer engagement strategy in place. There is no singular customer engagement strategy that works for every firm in every industry; nevertheless, a genuine focus on empathy, clarity, and simplicity in your customer interactions will. Positive customer experiences are a common source of consumer engagement.