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9.4

Spot Score

Pardot

Pardot Alternatives with Better Features

Powering your marketing success.

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Main Features

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
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Alternatives of Pardot with

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List of the Top Pardot alternatives as of March 2025

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

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Product Description

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 20 more

Unique Features

  • Facebook Ads

  • Abandoned Cart Email

  • Mobile App

+ 4 more

Pricing

Free Trial available

Starts from $29/User/Month

8.8

Spot Score

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

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4.8

(25)

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Product Description

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

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Common Features

  • Multivariate Testing

  • Analytics (ROI Tracking)

  • Campaign Segmentation

+ 17 more

Unique Features

  • 360 Degree Feedback

  • Data Analysis Tools

  • Email Distribution

+ 10 more

Pricing

Free Trial available, Try Now

9.2

Spot Score

EngageBay - Marketing Automation Software

EngageBay

Streamline your marketing and grow your business effortlessly.

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Product Description

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 21 more

Unique Features

  • Incident Management

  • Social Media Integration

  • Multi-Channel Communication

+ 29 more

Pricing

Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan

9.5

Spot Score

MailChimp

MailChimp

Connecting businesses with their customers, effortlessly.

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3.9

Add to compare

Product Description

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for companies of all sizes to introduce themselves, send professional-looking emails, ...

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Common Features

  • Multivariate Testing

  • Auto-Responders

  • Click-through Tracking

+ 10 more

Unique Features

  • Contact Management

  • Document Library

  • Click Map

+ 11 more