- Workflow Management
- Metadata Management
- Asset Sharing
- Asset Library
- Asset Categorization
Manage your digital assets efficiently with Marcom Central
(90 ratings)
Starts from $1,500/Month
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MarcomCentral is digital asset and media management software created to help you maximize your marketing efforts while minimizing your costs. MarcomCentral gives you complete control over your digital assets and media so you can deliver what's right, when its right, ... Read More
Workflow is a collection of tasks that work together to process a batch of data. A workflow encompasses everything from creating assets to integrating them into a digital solution, submitting them for approval, and altering them in the context of asset management. Workflow management is the process of planning, organizing, and carrying out the actions necessary to achieve a goal. Workflow management is concerned with the order in which events occur. Once one step is finished, the next can be started, and so on. Workflow management is best for repeatable procedures and objectives since it is repetitive.
The administration of data that describes other data is known as metadata management. Metadata management aims to make it easy for someone or a program to find a specific data asset. This necessitates the creation of a metadata repository, its populating, and making the information in the storage accessible. Metadata encompasses a lot more than just data descriptions. Every day, metadata takes on new functions as data complexity grows. Metadata may be about the business viewpoint of quarterly sales in some circumstances. It may refer to the data warehouse's source-to-target mappings in other circumstances. It's all about context after that.
Asset sharing is not a new concept; cooperatives are a prime illustration of how communities have traditionally pooled resources and collaborated. On the other hand, asset sharing is becoming an increasingly essential component of new business models, connecting spare capacity and demand by providing consumers access to a product or asset rather than mandating ownership. It's also referred to as the sharing economy. While companies have long strived to develop solutions that make customers' lives easier, the sharing economy is prosperous because it encourages thrift and social responsibility. It allows consumers to participate in more activities that are cost-effective and long-term.
Asset Libraries are virtual locations where reusable assets can be created and stored. To organize information for departments, teams, or even particular products and campaigns, you can create as many of these places as you need. Your Users can produce and maintain assets in each Library rather than within specific Sites because each Library is generated at the instance level and can be connected to numerous Sites. Web Content, Documents and Media, and Collections are all supported apps. Asset Libraries use the same rights management system as other apps, allowing you to control who can create and access assets in a Library, as well as the channels via which those assets can be accessed.
Asset categorization is the systematic division of assets into multiple groups depending on their characteristics, using accounting standards to ensure accurate accounting under each group. The groupings are later combined at the financial statement level for reporting purposes. In digital asset management software, asset categorization allows businesses to identify and reuse assets, lowering production costs and eliminating duplicate workstreams. Reduced costs promote resource allocation in other areas of the company. As a result of the increased efficiency, assets and solutions can be brought to market sooner.
Reporting is the process of organizing data into informational summaries in order to track how various components of a business are performing. This includes calculating critical data and presenting them in multiple formats, such as an email, a slide deck, or an online dashboard. Reports can be complex and employ several methods. Still, the final purpose remains the same: to make it easy for those analyzing to comprehend what is truly happening within the business. This means that the accuracy of the reports is critical throughout the analytics phase, which focuses on identifying and resolving any issues inside the company.
To improve attraction, brands are turning to individualized branding tactics. Brands are putting more power in the hands of consumers than ever before, trusting them to create meaningful experiences by allowing customers to modify flavor, food shape, and even the actual packaging design of products. It serves as a tool for marketers to personalize products and services for specific customers. This is when a provider develops a new product or service for a particular customer that did not previously exist. This can happen in both the personal service and business-to-business markets. Companies with high-priced or one-of-a-kind products are more likely to use customized branding.
A search filter is a feature that allows a visitor to narrow down the search results on a product listing page, such as by size, color, price, or brand. Multiple filters can be used to limit a large number of products, allowing the end-user to find the most relevant search results based on the criteria they've chosen. All of this is done to aid the consumer in maximizing product discoverability while minimizing navigational friction and potential disruptions on the path to purchase. Customers aren't always sure what they're looking for. Filters enable users to drill down on goods and surfacing options they didn't realize they needed as they started their investigation.
Version control, often known as source control, tracks and manages changes to digital asset management software code. Version control systems are software development teams' go-to solutions for tracking source code changes over time. As development environments have become more rapid, version control solutions assist software teams in operating more quickly and intelligently. In a particular database, version control keeps track of every change in the code. If a mistake is made, developers can go back in and compare prior versions to help repair the problem while causing the least disruption to the rest of the team.
The access control structure is a crucial characteristic that distinguishes a digital asset management system from other storage systems. You can define user groups with varied viewing, uploading, downloading, and sharing permissions in digital asset management systems, ensuring that the appropriate people only utilize your assets at the right time. This means your contributors may quickly upload their work into your system, and your users can trust that any assets they can access have been approved for their usage.
Starts from $1,500
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+1 800-220-1727
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Location
Solana Beach, California
MarcomCentral is digital asset and media management software created to help you maximize your marketing efforts while minimizing your costs. MarcomCentral gives you complete control over your digital assets and media so you can deliver what's right, when its right, and how it's right. From creating, storing and tracking assets, to creating stunning photo montages that update in real time.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Researched by Rajat Gupta