MarcomCentral Reviews in January 2025: User Ratings, Pros & Cons

It is a very powerful and efficient tool for sales enablement

What do you like best? Its functionality is quite practical because it gives you the possibility to explore all the functions of the tool in a very useful and practical way. Besides, it is a quite extensive and practical software to increase and improve the marketing ability What do you dislike? I think the inconvenience that I could have while using this software is that you customize the software to handle it in a more dynamic way and your workflow can be complicated and tedious to ...

Great product with many capabilities to implement in the business field.

What do you like best? this is an ideal software the way our sales department can access, customize, order and distribute our marketing material and when you have doubts about anything, the support team is wonderful and we know we can access at any time. What do you dislike? It's pretty cumbersome on the backend for admins to upload and create new material. What problems are you solving with the product? What benefits have you realized? It is quite beneficial because it allows many users ...

Easy implementation tool to maintain access to marketing assets at all times

What do you like best? I like that it provides access to updated marketing assets at any time. With this, the Sales department can locate, customize and quickly distribute the target marketing assets on demand, without sending a request to the Marketing department. What do you dislike? Customizing the software to fit our workflow was one of our most difficult tasks, however, it was not impossible and we were able to implement it successfully. What problems are you solving with the ...

Simple and Efficient.

What do you like best? The ease and simplicity behind it all. I think our franchisees will be very excited when we go live with this product. What do you dislike? There is not too much I find to be wrong with this software. However, I am not deep enough into it, to provide something that concerns me. What business problems are you solving with the product? What benefits have you realized? We are a franchise company, and using Marcom will allow us to enforce a better understanding of ...

Fantastic BRM despite software struggles

What do you like best? We had a rocky start with Marcom. Once we were switched to our new BRM Betsy Pryser things began to brighten. Betsy was able to set us right when we stumbled. She helped us to find work arounds when Marcom did not meet all our needs. She was great at explaining the limitations and how we can get the most out of the system making it work for all our clients not just one department. What do you dislike? We were told Marcom would replace trac as a custom job submittal ...

Lots of features but complicated to use

What do you like best? We were able to set up a lot of different forms and processes to meet our needs What do you dislike? Even a few years ago the software seemed dated and in need of updating. Tracking progress was difficult Recommendations to others considering the product If you have a fairly standard process/set of processes, this will work well, but if you have a wide variety of projects ensure it can meet all of their needs before implementing. What business problems are you ...

I've managed a Sales Collateral portal for more than two years and have had a great experience.

What do you like best? I like the availability of our customer relations manager and tech support. What do you dislike? Reporting and print capabilities need to be enhanced. Basics are available, but detailed drill-downs to monitor ROI still require excel pivots and vlookups. Recommendations to others considering the product I would highly recommend someone looking to centralize and organize business collateral to review MarcomCentral's ability to streamline the process. They have a ...

Amazing capabilities for all users in the organization.

What do you like best? I love that we are giving the operators the opportunity to make quick edits and get their materials faster. What do you dislike? Some of the admin tasks are tedious and require lots of details from our vendor partners. Recommendations to others considering the product This is a very robust tool. It has a lot of capabilities to customize for the end user and help make shipping efficient. What business problems are you solving with the product? What benefits have ...

Long-time user. Powerful solution.

What do you like best? I use other web-to-print/procurement systems but I have been using MarcomCentral the longest. It is a solid, mature system. Down-time is rare. Support staff are friendly and knowledgeable. If you want to integrate with another system, they offer a full-featured API. They even offer SSO and catalog-level punchouts. Perhaps the thing I like best about MarcomCentral is FusionPro. Technically that is another thing altogether, but they chose it as their variable-data ...

Marketing Specialist

What do you like best? Simplicity of the portal (easy navigation, search functionality, the ability to have a customizable one-stop shop for all our marketing material across multiple lines of business and the detailed analytics available. What do you dislike? The tree branch menu style. Due to the size of our material inventory, the drop-down can go off the page view and if you accidentally move the mouse too fast or incorrectly, the entire menu closes making you have to start over ...