MarcomCentral

I've managed a Sales Collateral portal for more than two years and have had a great experience.

What do you like best? I like the availability of our customer relations manager and tech support. What do you dislike? Reporting and print capabilities need to be enhanced. Basics are available, but detailed drill-downs to monitor ROI still require excel pivots and vlookups. Recommendations to others considering the product I would highly recommend someone looking to centralize and organize business collateral to review MarcomCentral's ability to streamline the process. They have a ...

Easy-to-use platform enables efficient marketing distribution & brand control

What do you like best? The ability to distribute a wide variety of marketing assets to a large audience of both internal sales people and external customers, quickly and easily, while maintaining brand control. The reporting allows us to get a sense of our effectiveness and productivity, enabling smarter decisions going forward. We get a clear picture of what people are using and how often, and can message to that in our promotional emails for the site. We are serving our internal and our ...

Good Experience Overall

What do you like best? I find Marcom to be very efficient when supplying assets for them to upload to ad builder. There teams are always very helpful with any questions we may have on our end. Even when a turnaround is tight and we are getting pushed by the client to have assets up they always seem to be able to deliver. As of now, I haven't had much of a problem with there current process and i think its working well on there end. Clients have never complained about any assets getting ...

Great Product for Brand Protection and Managing Marketing Collateral

What do you like best? How easy it is to manage products and users with the bulk operations. You can very quickly create, edit and remove large volumes of information. Fusion Pro templates are capable. What do you dislike? No true retail option. Being able to create a site that allows a user to "browse" before registering isn't an option. I get that this might not be the core competency of Marcom, but for those of us who have invested heavily in integration, this is a glaring omission. I ...

GREAT PARTNERSHIP

What do you like best? The ability to customize marketing assets and the ease of not having to version out each and every creative piece for our restaurants. What do you dislike? So far I haven't found anything I dislike. Recommendations to others considering the product Make sure your creative files are in made in Indesign. That was our only hassle was re-designing them from Photoshop or Illustrator into Indesign. Which isn't hard, but is time-consuming. What business problems are you ...

You really can say goodbye to one-offs!

What do you like best? You can truly make this product do whatever you want it to. I never thought that a product could REALLY eliminate one-off requests, but if you spend the time to build your templates the right way, it does. Fusion Pro is brilliant. What do you dislike? It can take awhile to build your templates out so prioritize needs. Recommendations to others considering the product The templates can take awhile to build out so prioritize needs What business problems are you ...

Love this software.

What do you like best? This platform is easy to use. We have to maintain our brand standards over 30 states, and this tool helps us do that—keeping a consistent brand look and feel. What do you dislike? The things I dislike about the software are minimal—and, I've noticed through time, those issues are being resolved as upgrades are being implemented. It seems like some software "extras" would be included in the cost--such as business reporting. So not a fan of "extras" or add ons as we ...

The Marcom Central tool has saved our marketing and sales teams countless hours!

What do you like best? We have the opportunity to administer the tool in-house. The opportunities are endless and our sales teams love the tool! What do you dislike? There are so many things that the system can do; finding the time to explore and understand all of it's capabilities is a daunting task! Recommendations to others considering the product Implementing this tool - especially if you are just starting out can be a pretty time consuming task. For this tool to be successful it's ...

Great tool!

What do you like best? Marcom Central has really helped us to centralize our branding. We've never had a centralized system before for people to order marketing materials. It has really helped us stepped up our marketing game and I think elevates what we do as a department. We have also gotten great feedback on how easy the system is to use, especially the customized materials. What do you dislike? It is a little tedious to upload items sometimes and I think there could be process ...

Great Solution For Brand Consistency

What do you like best? The end user experience is very simple and clean. Works just like an online store so there are no special skill needed for to use(end user. Once launched the product is scaling very well to our system. Customer support is generally very responsive and our BRM takes great care of us. What do you dislike? It can be difficult to find documentation when troubleshooting. The online help section in the admin tool is almost useless. The cost is a bit high for smaller ...