Engagement Metrics
Engagement metrics are powerful tools that allow software users to track and analyze the level of interaction and involvement of their audience with their digital content. These metrics provide valuable insights into how well a software or digital platform is engaging its target audience and can be used to inform marketing and content strategies. One of the main features of engagement metrics is the ability to monitor user behavior and actions. This includes tracking the number of views, clicks, likes, shares, comments, and other forms of interactions with content.