Engagement Metrics
Engagement metrics are powerful tools that allow software users to track and analyze the level of interaction and involvement of their audience with their digital content. These metrics provide valuable insights into how well a software or digital platform is engaging its target audience and can be used to inform marketing and content strategies. One of the main features of engagement metrics is the ability to monitor user behavior and actions. This includes tracking the number of views, clicks, likes, shares, comments, and other forms of interactions with content.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
