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Pardot
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Overview

Description

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to ... Read More

Salesforce Email Studio makes it easy for you to create, send and measure engagement with personalized, targeted emails. With drag-and-drop design, simple editing commands, and links to ... Read More

Free Trial Availability
  • No free trial
  • Free Trial available
Spotsaas Score

9.4/10

8.9/10

User Ratings
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Software Demo

Demo

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Features

Total Features

23 Features

22 Features

Unique Features
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      Pricing

      Pricing Option
          Pricing Plans
          • Not Available
          • Not Available

          Other Details

          Organization Types supported
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          Platforms Supported
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          Modes of support
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          API Support
          • Available
          • Available
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          User Reviews

          User Ratings
          Rating Distribution

          Excellent

          1659

          Very Good

          1147

          Good

          354

          Poor

          161

          Terible

          105

          Excellent

          94

          Very Good

          83

          Good

          17

          Poor

          8

          Terible

          8

          Expert's Review generated by AI

          Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the ...Read more

          Salesforce Marketing Cloud Engagement is an exceptional tool that continues to empower businesses with its powerful suite of marketing automation features. Its ability to seamlessly integrate ...Read more

          Pros and Cons
          • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

          • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

          • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

          • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

          • Highly customizable for marketers to design personalized campaigns, targeting prospects effectively with features like Engagement Studio.

          • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

          • Cost-prohibitive for small or mid-sized businesses due to high pricing.

          • Limited customization for some features like email editors, engagement campaigns, and templates.

          • Offers extensive automation capabilities for email and marketing campaigns, saving time and effort on repetitive tasks.

          • Supports personalized marketing with advanced features like Journey Builder, dynamic content, and AI-powered analytics.

          • Seamless integration with other Salesforce products and third-party systems facilitates a unified platform for customer management.

          • Robust reporting and analytics tools provide valuable insights into campaign performance, engagement, and ROI.

          • Enables omnichannel marketing via email, SMS, push notifications, and social media, ensuring consistent communication.

          • The pricing is on the higher side, making it less accessible for small and mid-sized businesses.

          • The platform can be overwhelming for beginners, with a steep learning curve for advanced features.

          • Occasional bugs, slow loading times, and minor glitches in reporting and automation create inefficiencies.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          Customers

          Customers
          VMware

          VMware

          Sequoia Financial Group

          Sequoia Financial Group

          ENGIE Cofely

          ENGIE Cofely

          No Customers information available.

          Media and Screenshots

          Screenshots
          Automations

          3 Screenshots

          No screenshots available.

          Videos
          video-0

          3 Videos

          video-0

          2 Videos

          Alternatives

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          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          Salesforce Email Studio offers Free Trial, but Pardot does not.

          Pardot is designed for Large Enterprises, Medium Business and Small Business.

          Salesforce Email Studio is designed for Large Enterprises, Medium Business and Small Business.

          Pricing details for both Pardot and Salesforce Email Studio are unavailable at this time. Contact the respective providers for more information.

          Some top alternatives to Pardot includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, ActiveTrail, EngageBay, Hubspot Marketing Hub, Oracle Eloqua, MailChimp, Salesforce Email Studio, Elite Campaign, Adobe Marketo Engage and Ackwire.

          Some top alternatives to Salesforce Email Studio includes Campaigner, Moosend, SMTP, EngageBay, Hubspot Marketing Hub, Constant Contact, Emma, Pinpointe, Elite Campaign, Salesforce Sales Cloud, Contactspot and Ackwire.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].