Overview of ZoomInfo FormComplete

Lead segmentation is determining how a company's prospects and customers can be segmented into groups of leads based on numerous factors and insights. These parameters could include demographic information, behavioral information, regional information, psychological information, and so on. Lead segmentation is the cornerstone of your efforts to provide customized customer experiences and solutions to various client types. There are multiple reasons why lead segmentation is an essential aspect of your marketing strategy. First, lead segmentation and better targeting allow you to understand better how your clients respond when making a purchase decision.

Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in your company, where they are in the buying cycle, and whether or not they are a good fit for your company. Companies can use lead scoring to determine if prospects should be fast-tracked to sales or nurtured. The finest lead scoring systems consider demographic and firmographic factors like company size, industry, job title, and behavioral factors like clicks, keywords, and website visits. The purpose of lead scoring is to determine which leads are ready for sales and which ones need more nurturing. There should be no lead left behind.

Email verification is a software feature that is designed to ensure the accuracy and legitimacy of email addresses provided by users. In simple terms, it is a process of confirming whether an email address actually exists or not. This feature is widely used by various companies and organizations to validate user sign-ups, prevent spam, and maintain an updated database. The email verification process follows a series of steps to determine the authenticity of an email address. The software sends a verification email to the provided address, and the user is