ZoomInfo FormComplete helps businesses boost their revenue channels and obtain valuable insights about potential customers. The platform reduces the number of form fields that website visitors must fill out, thereby increasing conversion rates. It further decreases bounce rates by gathering only the necessary information. Additionally, hidden fields can be used to track industries, sites, and job positions, contributing to better lead scoring, segmentation, and routing. With this, manual labor for marketing and sales teams is reduced while incoming leads are quickly routed