Overview of Wide Angle Analytics

Multiple Site Management is a powerful software feature, designed to facilitate the control and management of multiple sites or web applications from a single, unified platform. This feature is particularly useful for businesses or individuals who have a portfolio of websites, as it allows them to efficiently oversee all their online operations from one central location. With Multiple Site Management, users can easily create, modify, and manage content, designs, and functionality across multiple websites simultaneously. This includes the ability to update site themes, add or remove pages

The gathering of data regarding customer interactions at all levels of a company is known as user interaction tracking. A user interaction tracking system keeps track of both current and potential clients and how they connect with sales teams in the future. You may get a better idea of what type of content resonates with your audience by analyzing engagement levels over time and across different content marketing initiatives and specific pieces of content. Although social network shares and website traffic are vital to track, only engagement metrics provide an accurate picture of how visitors interact with your content.

It's critical to track a goal's progress after corporate objectives have been adequately defined. When a company keeps track of its objectives, it's much easier to see if everything is on track. Goal monitoring can also aid in clarifying concepts, the concentration of efforts, the efficient use of time and resources, and the likelihood of accomplishing the company's most critical objectives. Tracking your company's goals allows you to organize everyone's efforts toward the same high-level goals, ensuring that everyone contributes to the company's growth and progress. Setting objectives for your company can help you look into the future, identify what results you want, and develop a strategy to get there.

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from concept through launch to evaluation. Campaign management has become a sophisticated, far-flung proposition via email, on social media platforms, on company websites, forums, blogs, mobile devices. Thanks to software like marketing automation software, analytics platforms, and new distribution methods and channels. As technology has advanced, more jobs may now be automated and more targeted communications and marketing content. Some jobs and workflows support critical marketing campaign management procedures, including planning, execution, and monitoring.

The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product, is known as event tracking. Event monitoring software interfaces with your website and product to capture visitor interaction and client involvement. On the other hand, most programs will intelligently monitor user behavior and chronologically organize their actions in a timeline to the proper database record. Regardless of whether the website is loading or not, every interaction can be recorded, categorized, and tagged in event tracking to gain a comprehensive picture of user behavior. In most cases, event tracking is used to track aspects of a website that are created using JavaScript, Flash, or Ajax.