Overview of Twistoo

Promotions Management is a means of attaining the goals of a marketing campaign by the well-coordinated employment of several promotional strategies that are designed to reinforce one another. Promotions can take place in various settings, including business, marketing, and careers. Companies and small enterprises frequently use product promotions to attract new clients. A product's marketing is intended to draw attention to a new brand or a specific item. Promotion management determines how much attention each aspect of the promotional mix should receive and what percentage of the budget should be allotted to each piece.

Reward System is defined as a "integration of the sources and actions that inform the selection of a mix of rewards intended at aiding employee attraction and retention, as well as encouraging employees' effort, cooperation, and desire to learn new skills and adapt to change." Rewards management is responsible for the distribution of rewards and recognition to an individual or a group that has fulfilled a particular task or completed a project. It is part of the HR department, but differs from employee and payroll management. Most companies use rewards management systems as part of a larger rewards strategy.

Gamification is the technique of introducing game aspects into non-game environments to boost engagement, such as a website, online community, learning management system, or a company's intranet. Gamification encourages customers, employees, and collaborators to cooperate, share, and communicate by involving them in the process. Gamification as a marketing technique can be used as an extension to current marketing strategies like loyalty programs, contests and coupon promotions by adding elements of game mechanics. Gamification uses concepts from game design, where people’s behaviors change when they engage with digital content in a game-like environment.