Arena helps marketers become social media warriors with a single, all inclusive software for Social Media Management, Customer Management and Lead Generation. With its multiple integrations, Arena makes it easy to automate and centralize the business processes. Arena has software applications customized for it's core modules like Social Sales Automation, Social Media Management, CRM and Lead Generation. It is built on the Atlassian suite of products, hence making the customers very happy with it's ability to be integrated beyond system to other third party applications.