Analytics (Social Media)
The strategy of collecting data from social media sites and blogs and assessing that data to make business decisions is referred to as social media analytics (SMA). This technique goes beyond standard monitoring or a rudimentary study of retweets or "likes" to generate a comprehensive understanding of the social consumer. Businesses can profit from social media since it allows marketers to identify consumer behaviour trends that are relevant to their industry and can influence the effectiveness of marketing campaigns. Another way that social media analytics aids marketing campaigns is by giving data that can be used to calculate a campaign's return on investment (ROI) based on visitors generated through various social media channels.
