Overview of Alterable

Account Based Marketing is a strategic approach that focuses on targeting specific high-value accounts and tailoring marketing efforts to their unique needs and preferences. It aims to create personalized and relevant experiences for each account, rather than mass communication to a broader audience. This technique uses data and insights to identify and prioritize key accounts with the potential for high revenue and long-term partnerships. It then aligns sales and marketing efforts to reach and engage decision-makers in those accounts, ultimately driving more qualified leads and conversions. One of

Contextual targeting is a powerful feature that is utilized by many software programs for efficient and effective advertising. It is a method of targeting specific audiences based on the content they are currently engaging with, rather than solely relying on their previous browsing history or demographics. This feature works by analyzing the web page or content being viewed by a user, and then delivering relevant and targeted advertisements based on that specific content. For example, if a user is reading an article about budget-friendly travel destinations, contextual targeting technology will

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you can show one-half of your audience version A of a piece of marketing content while showing the different half version B. A/B testing eliminates the guesswork in marketing and can lead to the success of specific campaigns or goods. We'll go through the principles of A/B testing, why you should use it, how to avoid A/B testing blunders, and how to use A/B testing in your marketing in this article.