Account Based Marketing is a strategic approach that focuses on targeting specific high-value accounts and tailoring marketing efforts to their unique needs and preferences. It aims to create personalized and relevant experiences for each account, rather than mass communication to a broader audience. This technique uses data and insights to identify and prioritize key accounts with the potential for high revenue and long-term partnerships. It then aligns sales and marketing efforts to reach and engage decision-makers in those accounts, ultimately driving more qualified leads and conversions. One of
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