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What does 'Contextual Targeting' mean?

Contextual targeting is a powerful feature that is utilized by many software programs for efficient and effective advertising. It is a method of targeting specific audiences based on the content they are currently engaging with, rather than solely relying on their previous browsing history or demographics. This feature works by analyzing the web page or content being viewed by a user, and then delivering relevant and targeted advertisements based on that specific content. For example, if a user is reading an article about budget-friendly travel destinations, contextual targeting technology will

Software with Contextual Targeting functionality