Adobe Target Reviews in January 2025: User Ratings, Pros & Cons

Director, Digital Analytics

What do you like best? The ease of use and how quickly it is in setting up A/B tests What do you dislike? Adobe Target needs better functionality in setting up MVT tests Recommendations to others considering the product: dont use any other a/b testing tool. this is the one for you What problems are you solving with the product? What benefits have you realized? Allowing us the ability to do A/B tests we can quickly gain learnings on how to create better UXs.

Drag & Drop A/B Testing For Simplified Tests

What do you like best? Its drag and drop for a lot of the basic tests you'd like to do so they learning curve for the basics isn't bad. This makes the average user able to setup tests quickly and get going with the tool. Also has decent integration with Adobe Analytics if you also have that. Additionally it has some capabilities for site personalization to change parts of the site based on user actions, analytics and segments which is powerful depending on your data set. What do you ...

Zen of desk

What do you dislike? It’s hard to sort a bunch of ticket by custom filters What problems are you solving with the product? What benefits have you realized? Personalization and notification

A decent digital marketing product that can be improved

What do you like best? One can buy it and get it running quickly. Launching a simple AB test is simple and doesnt need any sort of expertise except basic understanding of the DOM and JavaScript. What do you dislike? Poor implementation of the Cloud App user interface. Slow UI What problems are you solving with the product? What benefits have you realized? Simple AB tests to highly targetted Multivaruate Experience tests. Helps in understanding customer preferences and trouble ...

Great tool for A/B test

What do you like best? As a Marketing Analytics A/B testing is part of your every day live. Few tools that I have used in the past are as good as Adobe Target when it comes to doing tests on your site. The interface is so user friendly and getting data is both quick and easy. What do you dislike? Maybe this is not an universal issue but on my personal case it tends to fail when I try to use Google Chrome. The site doesn't render properly or things aren't save etc. Recommendations ...

Only personalized tool for the Client Targeting

What do you like best? Very optimal and best features which can target different customer personas. What do you dislike? More integrations with third party tools helps to peak the tool usage drastically. What problems are you solving with the product? What benefits have you realized? Marketing and Content Teams day-day content authoring cycle. Very easy and less technical for the users to use and get to what they want from end customer standpoint.

Adobe Target can solve your advance personalization needs.

What do you like best? Adobe Target is easy, fast and quick to implement on even the most complex websites. Built with UX/UI to ease digital marketing to create experiences from AB testing to Recommendation testing. You can now integrated Adobe Target with all Adobe Marketing Cloud products using the Adobes Visitor Service ID. What do you dislike? Adobe Target can cause timing and delay issues if experience is too heavy to load. Also, Adobe Target requires initial setup and licenses ...

Simplifying content testing

What do you like best? Adobe Target is so easy to use it has simplified my life and streamlined my workflow. The mobile app optimization is crucial since a majority of content these days is consumed via smartphones. Its so much easier than other work around mobile optimization tricks I've resorted to in the past. A/B testing is super easy and the targeting is part of the process! No need to build your targets outside of the platform and add it in later. Can't tell you how happy this ...

It is a decent product for creating targets for your page views & website.

What do you like best? I like that I am able to specifically able to create a goal that I want for my page views to increase. That is one of the better features of the site. What do you dislike? I dislike that it does not offer a large variety of options for digital targeting (or maybe I haven't figured it out yet). I think that Google currently offers a better way to track conversations, target demographics, and analytics. I wish that it would add more features like this. What ...

Easy tool to set up A/B and multi variate testing

What do you like best? I like how easy it is to set up the variations, either A/B testing or Multi Variate. The tool is very robust and the reporting is quick and easy to see. I like how easy it is to see how the test is going and whether one variant has reached significance. What do you dislike? Adobe has allowed many features and almost too many options that it can be a little cumbersome when setting up testing. It took some of our development resources to just set up some of the ...