Act!

Comprehensive integration capabilities, seamlessly syncing with tools like Outlook, phone systems, and other marketing software.

High degree of customization, allowing users to tailor layouts and features to meet specific business needs.

Intuitive and user-friendly interface, enabling efficient navigation for beginners and offering quick access to critical data.

Robust contact and customer management, allowing centralized storage of all client interactions, emails, appointments, and history.

Powerful automation features to streamline email campaigns, reminders, and task scheduling, saving time and boosting productivity.

Helpful customer support, with knowledgeable representatives often resolving issues promptly.

Longevity and reliability, trusted by users for decades, with continuous feature improvements over time.

Great for small- and medium-sized businesses due to affordability and focused functionality.

Provides value with features like AMA (Act Marketing Automation), reporting, and analytics to track sales and customer engagement.

Difficulty in troubleshooting and resolving technical issues; reliance on paid support can be costly and inaccessible at off hours.

Updates and upgrades can be disruptive, creating compatibility or stability issues for some users.

Limited modern design in the interface and cloud-based functionality, making the software feel outdated compared to competitors.

Complex learning curve for advanced features like marketing automation and customization without adequate training resources.

Some features, like email marketing and sales cycle management, lack the polish and utility of specialized competitors like MailChimp.

Challenges with data importing/exporting (e.g., from Excel) and glitches, such as misaligned email fields.

Subscription pricing changes, including a shift to mandatory renewals, create frustration for users with legacy licenses or those preferring standalone software.

Cloud-only solutions raise security and accessibility concerns for businesses preferring offline setups.

Limited third-party integrations and extensions compared to modern CRM solutions, restricting scalability for larger teams or enterprises.

Difficulties in accessing inclusive or free tech support, with cultural/language barriers occasionally cited as a challenge.