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Best Email Marketing Software For Small Business

Top picks for Email Marketing Software available for small business

8.4

Spot Score

Reach more customers with email marketing.

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Free trial not available

Freemium not available

Criticalimpact offers custom pricing plan

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8.4

Spot Score

Transform emails into customer connections.

No ratings available

Free trial not available

Freemium not available

Copernica offers custom pricing plan

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8.4

Spot Score

Streamline email marketing and drive revenue.

No ratings available

Free trial not available

Freemium

BigMailer offers custom pricing plan

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List of the Best Email Marketing Software For Small Business as of April 2025

8.4

Spot Score

Criticalimpact

Criticalimpact

Reach more customers with email marketing.

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Product Description

Critical Impact is a complete email marketing solution designed to enable you to increase your customer base and sales. Ideal for small or medium sized companies, it offers an easy to use interface, and all the features you need in order to stay completely on top of your email marketing campaigns.

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Pricing

Criticalimpact offers custom pricing plan

8.4

Spot Score

Copernica

Copernica

Transform emails into customer connections.

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Product Description

Copernica is a powerful and easy-to-use email marketing software that helps you build an engaged subscriber base. It also makes it simple to send highly personalized emails through merge tags, autoresponders, and relational database integration.

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Pricing

Copernica offers custom pricing plan

8.4

Spot Score

BigMailer

BigMailer

Streamline email marketing and drive revenue.

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Product Description

BigMailer provides out of the box email marketing automation and features designed to deliver predictable results for both new and experienced marketers. It is a full-featured solution, designed to streamline email marketing processes, enhance deliverability, build customer relationships and ...

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Pricing

BigMailer offers custom pricing plan

8.4

Spot Score

Ongage

Ongage

Boost sales and relationships with Ongage.

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Product Description

OnPage allows you to create an online store and manage your email marketing in a single platform. With its drag-and-drop editor and advanced ecommerce tools, it's perfect for optimized marketing, fast and simple order processing, and smart customer relationship management.

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Pricing

Free Trial available, Try Now

Ongage offers custom pricing plan

8.4

Spot Score

MailOptin

MailOptin

Maximize your email marketing success with MailOptin.

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Product Description

MailOptin is email marketing software that's built to manage subscriber lists and deliver emails to the inbox. It has tools to quickly build engaging emails and capture leads, improve email deliverability with spam tests and filters, and segment contacts into groups to get more sales.

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8.4

Spot Score

StreamSend

StreamSend

Boost engagement and convert leads with StreamSend.

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Product Description

StreamSend is a full-featured, user-friendly email marketing software. It lets you create any type of email marketing campaign – newsletters, transactional mail, and promotional mail – with drag & drop ease. The intuitive interface makes it simple to design a campaign, while advanced automation ...

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Pricing

Free Trial available, Try Now

StreamSend offers custom pricing plan

8.4

Spot Score

lemlist

lemlist

Elevate your email marketing game.

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Product Description

Lemlist is a powerful email marketing software that helps to automate your campaigns with best in-class features. It allows you to create highly engaging email campaigns using templates and drag and drop builder. With the automation tool, you can save a lot of time in manual follow ups, ...

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Pricing

Free Trial available, Try Now

8.3

Spot Score

SmartrMail

SmartrMail

Elevate your email marketing game with ease.

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4.7

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Product Description

SmartrMail is a comprehensive and flexible email marketing solution that allows you to easily send emails directly from your company's website. SmartrMail removes the technical complexity associated with sending bulk email so that anybody in your organization can make use of it.

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Pricing

Free Trial available, Try Now

SmartrMail offers custom pricing plan

8.3

Spot Score

Publicate - Email Marketing Software

Publicate

Create captivating emails effortlessly.

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4.6

(40)

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Product Description

Publicate is the ultimate solution to build HTML email templates without any technical assistance. It offers a modern, simple drag-and-drop editor to craft stunning email newsletters and other curated content in a mere fraction of time. Get ready to amaze with your professional-looking, ...

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Pricing

Free Trial available, Try Now

Starts from $12.50/Month when Billed Yearly

8.3

Spot Score

Revinate Marketing - Email Marketing Software

Revinate Marketing

Maximize engagement and conversions with Revinate Marketing.

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4.5

(10)

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Product Description

Revinate is a marketing automation platform designed specifically to increase conversions for direct-response marketers. It combines email, social, and content marketing functionality with actionable next-step recommendations, all based on user behavior data.

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Pricing

Revinate Marketing offers custom pricing plan

8.3

Spot Score

Churn Buster

Churn Buster

Automate emails, save time and money.

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4.5

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Product Description

Churn Buster is the complete and easy email marketing software system ideal for any small business looking to save time and money with automated email marketing. This complete set of tools gives you a variety of customizable email templates, contact management, lead tracking and reporting ...

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Pricing

8.3

Spot Score

MarketingPlatform

MarketingPlatform

Connect, communicate, and convert with MarketingPlatform.

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4.5

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Product Description

MarketingPlatform allows you to communicate with customers, prospects and partners in ways that create leads and increase customer loyalty. From targeted campaigns to social media integration to analytics and reporting, MarketingPlatform is an email marketing software system that gives you the ...

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Pricing

Free Trial available, Try Now

MarketingPlatform offers custom pricing plan

8.3

Spot Score

Groupmail

Groupmail

Connect and engage with your audience through email.

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4.4

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Product Description

GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in touch with customers. Use GroupMail to design and send professional looking newsletters to your customers by ...

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Pricing

Free Trial available, Try Now

8.3

Spot Score

OutreachPlus - Email Marketing Software

OutreachPlus

Reach and engage your audience with precision and ease.

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4.2

(6)

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Product Description

OutreachPlus is an email marketing software that allows users to create, send and track email campaigns. It is used to strategically send announcements, newsletters, updates and special offers to targeted audiences via interactive online shopping carts or other websites.

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Pricing

Free Trial available, Try Now

Starts from $19/Month when Billed Yearly, also offers free forever plan

8.3

Spot Score

Wishpond

Wishpond

Maximize your marketing with Wishpond.

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4.1

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Product Description

Wishpond is the top of the line, full-featured email marketing software on the market. With Wishpond you can create landing pages, squeeze pages, create sales funnels, design amazing flyers and advertisements, run A/B tests on all your campaigns, get data analytics and more. Wishpond is easy to ...

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Pricing

Free Trial available, Try Now

8.3

Spot Score

Mailforge

Mailforge

Boost sales with targeted email marketing.

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4.0

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Product Description

MailForge is an email marketing software that's simple to use and easy to integrate into your web site. It allows you to send emails seamlessly to customers, encourage repeat visits, attract new customers and even up-sell and cross-sell your products.

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Pricing

Mailforge offers custom pricing plan

8.3

Spot Score

MPZMail

MPZMail

Powerful email marketing made easy

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3.7

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Product Description

MPZMail is an email marketing application that allows you to manage email lists, create and send bulk mailing campaigns, track statistics for your newsletter, and compile mailing lists on the fly using our bulk import utility.

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Pricing

MPZMail offers custom pricing plan

8.3

Spot Score

Sendicate

Sendicate

Connect, engage, and grow your audience effortlessly.

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1.7

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Product Description

Sendicate is a versatile email marketing software that makes it simple to connect with your target audience, make them loyal fans and turn them into long term clients. Use the drag and drop interface to design graphics for your blog posts, online store, or any other marketing material you ...

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Pricing

Sendicate offers custom pricing plan

8.3

Spot Score

Retainful - Email Marketing Software

Retainful

Revolutionize your eCommerce game with Retainful.

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Product Description

Welcome to Retainful: an eCommerce tool designed to help online stores succeed since 2018. Our automated email marketing solutions enable store owners to recover abandoned carts, reduce customer attrition and grow repeat sales. With us, merchants can craft emails in minutes; to include cart ...

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Pricing

Free Trial available, Try Now

Starts from $19/Month, also offers free forever plan

8.3

Spot Score

ReachEngine - Email Marketing Software

ReachEngine

Maximize Your Email Marketing Success and Growth.

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Product Description

ReachEngine is the perfect solution for businesses wanting to rocket their email marketing success. The intuitive platform provides a suite of tools to help businesses grow and develop. It doesn't matter if you're a beginner with no previous experience in email marketing, ReachEngine is ...

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Pricing

Free Trial available, Try Now

Starts from $50/month when monthly

Top Email Marketing Software

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

These are the key features of Email Marketing Software. Contact Management, Lead Scoring, Multivariate Testing, Analytics (ROI Tracking), Campaign Segmentation, Email Drip Campaigns, Landing Pages, Lead Management, Lead Nurturing and Website Visitor Tracking

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Researched by Rajat Gupta