Omnichannel customer engagement refers to a comprehensive approach towards managing customer interactions across multiple channels or touchpoints. This means providing a seamless and consistent experience to customers, regardless of the channel they choose to interact with the company. Using an omnichannel customer engagement strategy, businesses can integrate various communication channels such as email, social media, live chat, and phone, to create a unified and personalized experience for their customers. This leads to better customer satisfaction and increased customer loyalty. The key feature of
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
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