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What does 'Lead Generation' mean?

The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list acquisition, and sales lead creation are examples of how leads can be generated. Generating leads is the number one objective for businesses when it comes to marketing. We all want more people using our products and services. However, most businesses still use ineffective lead generation forms which make it difficult for people to sign up.

Software with Lead Generation functionality