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Compare Optimizely vs Adobe Target vs VWO Testing

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Overview

Description

Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. ... Read More

Adobe Target is a unique content marketing system that allows to manage every aspect of AB testing process. Create a beautiful storefront, define audience, set up email drip campaign and ... Read More

Free Trial Availability
  • No free trial
  • No free trial
Spotsaas Score

9.8/10

8.2/10

User Ratings
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Software Demo

Demo

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View demo

Features

Total Features

9 Features

5 Features

Unique Features
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      Pricing

      Pricing Option
          Pricing Plans
          • Not Available
          • Not Available

          Other Details

          Organization Types supported
          • Freelancers
          • Small Business
          • Large Enterprises
          • Medium Business
          • Individuals
          • Freelancers
          • Small Business
          • Large Enterprises
          • Medium Business
          • Individuals
          Platforms Supported
          • Browser Based (Cloud)
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          Modes of support
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          API Support
          • Available
          • Not Available
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          User Reviews

          User Ratings
          Rating Distribution

          Excellent

          111

          Very Good

          46

          Good

          5

          Poor

          1

          Terible

          3

          Excellent

          8

          Very Good

          17

          Good

          3

          Poor

          1

          Terible

          0

          Expert's Review generated by AI

          Optimizely Web Experimentation stands out as a reliable and user-friendly tool for conducting A/B tests with ease. Users appreciate its intuitive interface and the ability to create and run ...Read more

          Adobe Target emerges as a valuable tool for website optimization and personalization, offering a user-friendly interface with intuitive features and advanced targeting capabilities. Users ...Read more

          Pros and Cons
          • Allows A/B testing without developer assistance, enhancing flexibility and autonomy in running experiments.

          • Intuitive user interface and ease of use, suitable for non-developers, making it simple to manage and monitor tests.

          • Excellent customer support and prompt bug fixes, ensuring users feel supported and valued.

          • Provides fast and easy ways to change content on pages, enhancing productivity and facilitating quick decision-making.

          • Pricing models may be perceived as high, potentially limiting accessibility for some users.

          • In-depth features, especially for advanced testing, may require some HTML knowledge and workaround solutions.

          • Simplified and intuitive interface for setting up tests, making it easy for less experienced team members to use efficiently.

          • Quick implementation of ideas and wireframes, streamlining workflows.

          • Extensive targeting and measuring capabilities, allowing for personalized content and in-depth testing.

          • Fast and easy setup for A/B and multivariate testing, providing quick insights and analysis.

          • Learning curve for deeper features can be challenging, requiring a team of various skilled individuals for effective utilization.

          • Adobe Target may require additional integrations with other tools or platforms for enhanced functionality.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          Customers

          Customers
          Optimizely_customers_2

          Optimizely_customers_2

          Optimizely_customers_0

          Optimizely_customers_0

          Optimizely_customers_1

          Optimizely_customers_1

          No Customers information available.

          Media and Screenshots

          Screenshots
          Optimizely Demo -

          11 Screenshots

          Adobe target tutorials

          2 Screenshots

          Videos
          video-0

          1 Videos

          video-0

          1 Videos

          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          Neither Optimizely nor Adobe Target offers a free trial.

          Optimizely is designed for Freelancers, Large Enterprises, Medium Business and Small Business.

          Adobe Target is designed for Large Enterprises, Medium Business and Small Business.

          Pricing details for both Optimizely and Adobe Target are unavailable at this time. Contact the respective providers for more information.

          Some top alternatives to Optimizely includes VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target, SplitWit, Dual Kind, ABlyft, Nelio A/B Testing and Increab.

          Some top alternatives to Adobe Target includes VWO Testing, Adobe Experience Manager, Optimizely, AB Tasty, Maxymizely, Google Optimize, Webtrends Optimize, ABTesting.ai, Nelio A/B Testing, UseItBetter and Increab.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].