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• **Ease of Use and Scalability:** Users appreciate Kameleoon for its intuitive interface and scalability, allowing easy setup and monitoring of A/B tests and personalization campaigns.

• **Comprehensive Features:** Kameleoon offers a wide range of products that cover various needs for conversion rate optimization, from A/B testing to predictive personalization, in an all-in-one platform.

• **Customer Support:** The dedicated Kameleoon team provides excellent support, helps in project deployment, and offers valuable optimization ideas for conversion rate improvement.

• **Flexibility and Customization:** Users praise Kameleoon for its flexibility in targeting segments and powerful AI features that enable personalized experiences for visitors.

• **Technical Expertise and Collaboration:** The platform supports collaborative efforts and consultative approaches, assisting in decision-making and implementation of tests and personalization projects.

• **Complexity for Newcomers:** Some users find certain advanced features, customizations, and scenarios in Kameleoon complex, requiring assistance from a developer for implementation.

• **Limited Reporting and Integrations:** There are occasional mentions of limited integrations with external tools like CRMs and marketing automation solutions, as well as possibilities of more in-depth reporting capabilities.