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Compare Braze vs Marketo vs Outgrow vs ActiveCampaign

Braze - Marketing Automation Software
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Marketo
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Overview

Description

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing ... Read More

Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing ... Read More

Entry Level Pricing
  • Not Available
  • Not Available
Free Trial Availability
  • No free trial
Spotsaas Score

8.6/10

9.5/10

User Ratings
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Software Demo

Demo

Features

Total Features

6 Features

10 Features

Unique Features
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      Pricing

      Pricing Option
          Starting From
          • Not Available
          • Not Available
          Pricing Plans
          • Not Available
          • Not Available

          Other Details

          Organization Types supported
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          Platforms Supported
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          Modes of support
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          API Support
          • Available
          • Available
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          User Reviews

          User Ratings
          Rating Distribution

          Excellent

          398

          Very Good

          35

          Good

          3

          Poor

          0

          Terible

          0

          Excellent

          1247

          Very Good

          905

          Good

          160

          Poor

          70

          Terible

          48

          Expert's Review generated by AI

          Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s ...Read more

          Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer ...Read more

          Pros and Cons
          • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

          • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

          • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

          • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

          • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

          • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

          • Comprehensive marketing automation features that streamline workflows and improve operational efficiency.

          • Strong CRM integration capabilities, enabling effective customer relationship management and lead nurturing.

          • Intuitive and user-friendly interface, making it easy for users to implement and train team members.

          • Robust analytics and reporting tools, providing actionable insights for optimizing marketing strategies.

          • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

          • High subscription cost, making it less accessible for small-scale businesses or startups.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          Customers

          Customers

          No Customers information available.

          Roche

          Roche

          Fujitsu

          Fujitsu

          Cloudera

          Cloudera

          Media and Screenshots

          Screenshots
          screenshots

          6 Screenshots

          Database Management

          7 Screenshots

          Videos
          video-0

          1 Videos

          video-0

          2 Videos

          Alternatives

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          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          Marketo offers Free Trial, but Braze does not.

          Braze is designed for Large Enterprises, Medium Business and Small Business.

          Marketo is designed for Large Enterprises, Medium Business and Small Business.

          Pricing details for both Braze and Marketo are unavailable at this time. Contact the respective providers for more information.

          Some top alternatives to Braze includes Outgrow, ActiveCampaign, CleverTap, Moosend, Marketing 360, Salesforce, SimpleCRM, CloudCC CRM, Advize.ai, advos, ReferralCandy, Repshift, Miss CRM, Salesforce Partner Relationship Management and ERIN.

          Some top alternatives to Marketo includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, SALESmanago, EngageBay, dotdigital, MaaxMarket, SAS Marketing Automation, Odoo Marketing Automation, Marketing Optimizer, Zoho Marketing Automation, Contactspot and Adobe Campaign.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].