Braze

A Necessary User Engagement 🙌

What do you like best? The canvas feature is great for creating an automated flow of notifications for a cohort of users. It's simple and effective for engaging with your users. What do you dislike? There have been times where features that cause complications have been enabled that I do not remember enabling. This is a rare occurrence. What problems are you solving with the product? What benefits have you realized? User engagement and retention. Our Growth team has seen a ...

Very user friendly and great support team

What do you like best? Braze is very user friendly and has a support team that are always super helpful. Besides being happy with the overall platform, Braze LAB is super useful. There are so many possibilities within Braze for user engagement and it has opened up a whole new world of opportunities for testing new strategies and communication. What do you dislike? It can be a bit difficult to search within segments and campaigns What problems are you solving with the product? ...

Poweful Tool

What do you like best? - The possibility to use multi-channel messaging in a single campaign set-up. - Endless possibilities for template customizations. - The Customer Support is awesome. What do you dislike? It's more a frustration than a dislike: It's not possible to bulk import multiple custom attributes into an audience, usually i need to insert them 1 by 1. Recommendations to others considering the product: If your CRM platform is giving you headache, i ...

Great CRM Tool!

What do you like best? Braze is really easy to build campaigns in. When you are stuck they have LAB courses you can take to help acclimate you to the platform and their support team is very responsive. What do you dislike? This is more a word to the wise, but when setting up Braze make sure you have all the feeds in as soon as possible. This way you can start to test out all the different capabilities. What problems are you solving with the product? What benefits have you ...

Braze is Wonderful

What do you like best? Braze is incredibly versatile and has some of the most dedicated representatives I've ever worked with. They are always willing to help you figure out issues, and connect you with engineers when you need more advanced questions answered. Moreover, their system is built in such a versatile away that it allows marketers to do virtually whatever they want. What do you dislike? I wish that the Braze segmentation loaded a bit faster—sometimes it's easier to ...

Intuitive interface and great support from the team

What do you like best? - Interface is easy to navigate - Segments are easy to build/download - Canvases are easy to set up - Helpful tool to find information and tailor messages towards our customers with the integration of data from our internal systems What do you dislike? - Have had a few bugs where emails did not deploy correctly/on time What problems are you solving with the product? What benefits have you realized? - Segmentation - more reliable than some of ...

Happy Braze Customer

What do you like best? CS team, platform UI, and integration tools What do you dislike? Reporting could be more robust and easy to export/visualize What problems are you solving with the product? What benefits have you realized? Driving retention and engagement across all user segments and Tubi platforms

Extremely powerful and easy to use once setup correctly

What do you like best? The segmentation and personalization tools are extremely robust, but still easy to use, which is a combination that is hard to find in the marketing tool world. I found myself and our Email Marketing Manager being pleasantly surprised throughout our onboarding process when trying to do a task with a few clicks when in our previous email tool would require data analyst help. What do you dislike? This isn't really a problem with Braze itself, but in order to get ...

Simple & easy to use

What do you like best? In addition to being easy to being an easy to use platform, I'm in love with their support. I love working with Kevin, one of the most enthusiastic people I've worked with. If it wasn't for their constant check-ins and follow ups, I would be lost. The segmenting and sending a campaign is quick and easy. The fact that I can do push and email in the same section saves me so much time. Organization is simple with tags. I can tag my on-going ...

Push Notification, In-App, Web Notification, Email, Geolocation All-In-One

What do you like best? Design your message once, personalize, and deploy to all channels, or only select channels all in a single campaign. Liquid coding makes personalization very powerful. Relatively short ramp-up period. Deep details on each user's behavior. Love the platform and love the support the team is able to provide. Can't imagine what could be better. What do you dislike? Learning Liquid isn't for everyone, but Braze provides support as needed for the less technical ...