Compare Braze vs Marketing 360 vs Outgrow vs ActiveCampaign

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• User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

• Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

• Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

• Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

• Strong integration capabilities with third-party tools such as Salesforce and analytics platforms, streamlining data sharing and campaign execution.

• Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

• Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

• Some users find managing and optimizing larger, multi-variant campaigns to be daunting without additional expertise.