Unmetric

I am really impressed with Unmetric's interface

PROS & CONS What are the best aspects of this product? Unmetric provides us with in-depth analytics about our brand’s social targets. It helps us to figure out how to develop, curate and deliver the content for our target group. It can be really difficult to understand the competitive landscape and measure impact. The team behind this product is extremely knowledgeable and responsive to all our questions and they are always ready to help us with some problems, they are always open to ...

Unmetric provides us with detailed analysis

PROS & CONS What are the best aspects of this product? Unmetric has user-friendly interface that provides us with key metrics and views we need for analysis of owned communities. It has pre-written insights and highlights attached to graphs so we can easily find important outliers. Its last updated version includes great search functionality for content ideation that is based on data set of owned communities, and there is even access to it. What aspects are problematic or could work ...

Quick and intuitive platform

PROS & CONS What are the best aspects of this product? Unmetric is great for insights, for crafting reports and delivering recommendations. It puts all its focus into the output that is associated with data set. It allows me to export images and data sets for individual customizations. What aspects are problematic or could work better? Sometimes the metrics are not as clear as they should be, for e.g. I have an education client and this software provides me with info that the ...

Great tool for getting detailed analysis

PROS & CONS What are the best aspects of this product? With Unmetric we get a snapshot about the performance of our competitors. The tool is quick and easy and allows us to pull data from our strategies and analysis. This is by far one of the best social analytic tool I’ve ever used. What aspects are problematic or could work better? I thought that they don’t have solutions for detecting paid posts on both Twitter and Facebook, but I was wrong, they have recently released these ...

Tries hard, but it's not the most useful tool around

What do you like best? Email updates on competitor activity are probably the most useful, it's good to know what other brands in the category are up to. What do you dislike? Unmetric doesn't offer anything that can't be mined out of native platform insights. As a tool, it has extremely limited use cases. Recommendations to others considering the product: Expect fast, directional recommendations rather than in-depth data aalysis What problems are you solving with the ...

Unmetric is real tool for our social media marketers

PROS & CONS What are the best aspects of this product? Unmetric monitors activities of our brand and competitors’ pages. It provides us with industry benchmark so we can know how well or badly we are doing. This tool has its own engagement rate with some configurable formula and this is what makes the software so smooth and flexible. It offers multiple types of graphs that are very helpful for our team. We can easily export data and charts and use it for management reporting purposes. ...

Great and intuitive product

PROS & CONS What are the best aspects of this product? We can easily pull competitive reporting in Unmetric. This is intuitive tool that automatically completes series of analysis and graphs. I love its ideate section tool and email alerts that we get whenever one of our competitors does something interesting. I also love the reporting section because we are able to pull basic reports about our social channels. What aspects are problematic or could work better? What I consider ...

Leading owned channel and competitive intelligence platform

What do you like best? Unmetric gives our team at Zócalo Group the analytical intelligence to know what our brands’ social audiences are looking for, and how we can best develop, curate, and deliver that content for them. It's an ace in the hole for understanding the competitive landscape, and measuring impact. Beyond the impressive platform, the team at Unmetric is extremely responsive to questions, willing to help, and open to additional product/feature suggestion. What do you ...

Cutting Edge Competitive Analysis

What do you like best? Unmetric provides a simple solution to get a snapshot of how our competition is performing in just minutes. The ease and speed at which our strategists and analysts are able to pull data is beyond any other social analytics tool we've used. What do you dislike? As social platforms continue to add paid content opportunities, an even deeper understanding of what content is paid would be helpful. From what I understand though, this is something they are actively ...

Director

What do you like best? Ability to easily and quickly pull competitor engagement What do you dislike? You can't separate paid and organic content so it's difficult to understand true organic engagement What problems are you solving with the product? What benefits have you realized? Content optimization through competitor success