Unmetric

Provides in-depth analytics for brand's social targets, aiding in content development and delivery.

User-friendly interface with key metrics and insights for owned communities analysis.

Focus on output customization, export capabilities, and insights for crafting reports and recommendations.

Offers detailed competitive analysis and industry benchmarking for strategy development.

Easy and quick competitive reporting with access to search functionality for content ideation.

Useful for identifying competitor activities, industry benchmarks, and engagement rates.

Helpful in understanding competitive landscape and measuring impact.

Allows for easy content ideation, informing teams of potential campaign ideas.

Performance gaps in the system may require support for resolution.

Issues with data clarity, particularly related to international clients and geo-targeted posts.

Limited tracking of niche communities and certain brand-specific data.

Pricing system and UniqueIQs may lack transparency and lead to confusion.

Calculating engagement scores based solely on fan numbers, lacking organic reach consideration.

Challenges in detecting paid posts on platforms like Twitter and Facebook.

Slow support at times, impacting customer service experience.

Limitations in data availability for smaller brands and across social channels.