Overview of SparkLight

Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Data analysis is the process of extracting usable information from data and making decisions based on that knowledge. When we decide our daily lives, we think about what happened the last time or if we make that particular option. This is nothing more than looking backward or forwards in time and making conclusions based on that information. We do so through recalling past events or dreaming about the future. So, data analysis is all there is to it. Data analysis is the name given to the same thing that an analyst conducts for business purposes.

Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions surrounding it that make the majority of business owners and marketers hesitant to try it. Collaboration is when two or more people, groups, or organizations work together to complete a task or achieve a goal. It's a way of working in which people work together for the greater interest of the firm. Collaboration goes beyond the marketing team and can include product managers, developers and many other teams within an organization. In short, it’s a shift in focus from working solo towards working together.