Optimizely Reviews in April 2025: User Ratings, Pros & Cons

Optimizely QA

What do you like best? What I like best about Optimizely is that we're able to make quick decisions about A/B testing results and update our sites to reflect the better choices. We're able to implement several tests in a short time and rather than waiting for a project to come in to redesign our website, we're able to make small changes that make the sites more visually appealing to the prospect. What do you dislike? It doesn't appear to be easy to QA everything that could go wrong when ...

Powerful and intuitive split testing tool

What do you like best? Easy setup and very user friendly interface What do you dislike? They moved away from serving small businesses and now only have enterprise level packages What business problems are you solving with the product? What benefits have you realized? We used this tool for 3-4 years for A/B testing and were always happy with the experience.

Handy Tool for Front end Testing

What do you like best? setting up small A/B test by marketing users on their landing pages is very easy. We haven't tried back end testing but it seems cool if you can afford it. Setting up test and evaluating results is very straight forward. What do you dislike? we ran into some performance issues but Optimizely support team helped us clean up and archive our completed tests. Recommendations to others considering the product Consider enterprise tier only if you are planning to test ...

Good A/B and multivariate testing tool

What do you like best? Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site What do you dislike? Sometimes the preview mode can be buggy. Additionally, their changes in pricing structure make it tougher for small businesses - they appear to be focusing more on ...

Poor execution of AB testing platform

What do you like best? Quite easy to do html and css changes in a few minutes What do you dislike? Lack of support and understanding of integrations. The data is not consistent and so many caveats it would be a mindfield for a noviced CRO specialist Recommendations to others considering the product Look at other vendors. These guys are not leading the way anymore. What business problems are you solving with the product? What benefits have you realized? We needed an AB testing tool ...

Optimizely

What do you like best? Simple A/B tests for your domain. Optimizely allows for quick testing to your site that can be very helpful. What do you dislike? The editor can become a little confusing at times, but it doesn't take long to understand it fully. What business problems are you solving with the product? What benefits have you realized? A/B tests for our site.

Strong Product, But Complicated User Interface

What do you like best? The ability to easily click selectors on a page to add click tracking or change basic design features. What do you dislike? There isn't a way to segment our results by page or audience within the variations. Also, the platform isn't as reliable when making changes to a test that's running, and we've also had issues with cross-domain conversion tracking within their results dashboard. Recommendations to others considering the product To maximize this platform, make ...

Amazing product and perfect solution to scale up the optimization program

PROS & CONS What are the best aspects of this product? There are lot of things that I love about Optimizely, such as: easy to use and user-friendly platform, it can be used even by non-developers, I can easily manage my experiments and to turn them on/off, the dashboard is extremely intuitive. Great options for user targeting, traffic allocation, etc. It provides reliable analytics tools, I am able to double my testing velocity, I’m even using it for creating promotion campaigns. It has ...

Wonderful product and very helpful support team

PROS & CONS What are the best aspects of this product? The Optimizely team was very helpful when we started implementing it on mobile in both iOS and Android. They helped us to better understand the product and to use all its potential, they are really passionate for helping us to get the most out of the product. The support team is available on an e-mail, support request, forum post and even on the phone. Something that I like is that they always ask for feedback, they really want to ...

Simple way to start split testing

PROS & CONS What are the best aspects of this product? Its UI is simple and easy to set up, I am able to set tasks to my employees who are not in technical departments and they can use it for testing whatever they want and need. We use optimizations with thousands of weekly hits and the optimizers make huge difference to how fast we are able to improve our funnel. Optimizely provides us with measurable results so we can make big swings when it comes to our conversions. What aspects are ...