Overview of Lomio

Split testing, also known as A/B testing, is a software feature that allows users to compare two versions of a webpage, app, or email to see which one performs better. This is done by dividing the traffic or audience into two equal groups and showing them each version. The performance of each version can be measured by tracking metrics such as click-through rates, conversions, or engagement. This feature is essential for businesses and organizations that want to make data-driven decisions and improve their online presence. It

A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a glance. They are a terrific method to see where visitors click on your website pages, how far they scroll, and what they look at or miss. Heatmaps assists in uncovering trends and optimizing for future engagement by aggregating user behavior and providing an instant knowledge of how people interact with an individual web page they click on, skim through, or ignore. The average fold, which is the section of the page that visitors see on their screen before scrolling as soon as they land on it, is commonly displayed on heat maps.