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9.6

Spot Score

Hotjar - Heat Map Software

Hotjar Reviews in May 2025: User Ratings, Pros & Cons

Unlocking user behavior for website success.

4.1

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Starts from $39/Month, also offers free forever plan

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Hotjar Reviews & Ratings

4.1

Very Good

Based on 1267 ratings & 359 reviews

Rating Distribution

Excellent

(240)

Very Good

(92)

Good

(20)

Poor

(3)

Terible

(4)

Expert's Review

Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience. The ability to analyze visitor activity and generate actionable insights is ...Read more

Hotjar pros and cons

  • Provides valuable insights into user behavior, enhancing website optimization.

  • User-friendly interface, easy to set up and use for users without technical knowledge.

  • Offers features like heatmaps, recordings, surveys, and feedback tools.

  • Powerful tool for tracking user interactions, including clicks, scrolls, and site navigation.

  • Some limitations in integration options with other tools.

  • Pricing may be a concern for some users, especially with recent changes.

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Showing 31-40 out of 359

JR

Joseph R

12/02/21

5 out of 5

"Super insightful product that's easy to implement"

What do you like best about Hotjar? For me, the user recordings are my favorite tool within Hotjar. Seeing how our users interact with our product and the areas they got stuck on has been immensely helpful in improving the UX of our platform. What do you dislike about Hotjar? I honestly haven't found anything I dislike or doesn't work. Hotjar is just an excellent, well-polished platform. What problems is Hotjar solving and how is that benefiting you? Hotjar has been helping us understand ...

Read more

JR

Joseph R

12/02/21

5 out of 5

"Super insightful product that's easy to implement"

What do you like best about Hotjar? For me, the user recordings are my favorite tool within Hotjar. Seeing how our users interact with our product and the areas they got stuck on has been immensely helpful in improving the UX of our platform. What do you dislike about Hotjar? I honestly haven't found anything I dislike or doesn't work. Hotjar is just an excellent, well-polished platform. What problems is Hotjar solving and how is that benefiting you? Hotjar has been helping us understand ...

Read more

AU

Anonymous User

11/30/21

5 out of 5

"Add Qualitative Data to your Quantitative Analysis"

What do you like best about Hotjar? Options to view page by device type, click, scroll, and heat map. Recordings are available. Free tool is available and it's easy to adjust to different plans based on website traffic. Easy to maneuver site with a helpful knowledge base. What do you dislike about Hotjar? Some recordings are not usable/helpful to gain insight. The tool is best for heatmap and scrollmap. Some recordings are less than 2 seconds while others can be over 30 minutes depending on ...

Read more

AU

Anonymous User

11/30/21

5 out of 5

"Add Qualitative Data to your Quantitative Analysis"

What do you like best about Hotjar? Options to view page by device type, click, scroll, and heat map. Recordings are available. Free tool is available and it's easy to adjust to different plans based on website traffic. Easy to maneuver site with a helpful knowledge base. What do you dislike about Hotjar? Some recordings are not usable/helpful to gain insight. The tool is best for heatmap and scrollmap. Some recordings are less than 2 seconds while others can be over 30 minutes depending on ...

Read more

MB

Matt B

10/26/21

5 out of 5

"Excellent for point-of-purchase and user journey research"

What do you like best about Hotjar? I find the heatmaps to be the most useful, dare I say addicting. I use Hotjar currently with a client of mine running events, so they are so helpful for us to understand the user journey to ticket purchase. How much information about our research, principles, and policies is too much before purchase? Where should certain links sit on the header/footer? These are the sorts of things we are asking while using Hotjar. While the recorded activity is still ...

Read more

MB

Matt B

10/26/21

5 out of 5

"Excellent for point-of-purchase and user journey research"

What do you like best about Hotjar? I find the heatmaps to be the most useful, dare I say addicting. I use Hotjar currently with a client of mine running events, so they are so helpful for us to understand the user journey to ticket purchase. How much information about our research, principles, and policies is too much before purchase? Where should certain links sit on the header/footer? These are the sorts of things we are asking while using Hotjar. While the recorded activity is still ...

Read more

E

Erika

10/02/21

5 out of 5

Hotjar has been great!

PROS: I've been using Hotjar's free option and I like how you can record the screen of each user. This is can be particularly useful if you want to figure out the interaction of a user in a certain page as well as looking into what works and what doesn't. CONS: I never had a chance to go deep to say anything negative with Hotjar. With their free option, you're limited to 300 onscreen recordings --- way moro than what's actually needed.

E

Erika

10/02/21

5 out of 5

Hotjar has been great!

PROS: I've been using Hotjar's free option and I like how you can record the screen of each user. This is can be particularly useful if you want to figure out the interaction of a user in a certain page as well as looking into what works and what doesn't. CONS: I never had a chance to go deep to say anything negative with Hotjar. With their free option, you're limited to 300 onscreen recordings --- way moro than what's actually needed.

YL

Yahia Lakehal

09/20/21

5 out of 5

I sometimes have problems collecting…

I sometimes have problems collecting data with Hotjar. It doesn’t always recognize forms when I’m trying to add them to collect data. I also wish this tool was less expensive.

YL

Yahia Lakehal

09/20/21

5 out of 5

I sometimes have problems collecting…

I sometimes have problems collecting data with Hotjar. It doesn’t always recognize forms when I’m trying to add them to collect data. I also wish this tool was less expensive.