Overview of DocEngage Healthcare CRM (HCRM)

Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet channels while automating tiresome operations. Marketing automation aids in the identification of potential buyers and automates the process of nurturing those leads until they are ready to be converted. It automates behaviors that lead clients to the point where the sales team may approach them directly to close a purchase and start a long-term relationship. The data it collects can help you select which marketing approaches to utilize.

Referral tracking entails gathering information throughout the entire referral process, from a customer registering to become a referrer to them sharing a referral link or code with a friend, to that friend following that link or code to become a customer, or taking any other action that is valuable to you, such as downloading an app — and everything in between. Monitoring cookies is one of the most prevalent (and accurate) methods of tracking referrals. In practice, this implies that these cookies are usually utilized in conjunction with a one-of-a-kind sharing link. In other words, when a referrer signs up for your referral program, a unique URL is established.

Project management is used to supervise a team's efforts to meet all project objectives while staying within budget. The information is described in project documentation, prepared at the start of the development process. Scope, time, and budget are the major restraints. The second difficulty is to optimize the allocation of required inputs and use them to achieve pre-determined goals. Finally, project management aims to deliver a finished product that meets the client's requirements. In many circumstances, project management's goal is to mold or reform the client's needs to meet the client's goals more effectively.

Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in your company, where they are in the buying cycle, and whether or not they are a good fit for your company. Companies can use lead scoring to determine if prospects should be fast-tracked to sales or nurtured. The finest lead scoring systems consider demographic and firmographic factors like company size, industry, job title, and behavioral factors like clicks, keywords, and website visits. The purpose of lead scoring is to determine which leads are ready for sales and which ones need more nurturing. There should be no lead left behind.

Call logging is the process of gathering, examination, and reporting technical and statistical data regarding phone calls. It excludes call recording and phone tapping. Data from a telecommunications system or private branch exchange (PBX) is gathered in the form of call detail records, which include the originating station, destination, start and end times, and transmission parameters (CDRs). The data is often presented via a serial communications port on earlier PBXs, or, more recently, via a computer network over an Ethernet connection on more current PBXs. CDRs are gathered on computer systems that run call logging and analysis applications via the interface. Although some PBX vendors supply simple call tracking software, there are many additional third-party options.

Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google spreadsheet containing entries for all of the persons with whom you conduct business can be used to manage your contact data. On the other hand, many companies prefer to employ specialized contact management software. This is especially useful if you have many contacts to keep track of or several persons who need access to the information. Instead of contact management software, some businesses employ Customer Relationship Management (CRM) solutions. CRM software often includes contact management elements and features that assist firms in managing their connections.