Overview of Bronto Marketing Platform

Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website administrators and third parties. Analysis of a user's behaviour can be used to give content that allows the operator to deduce their preferences and is of interest to a variety of parties, including marketers. It can be used as part of visitor management since it lets you to know who is visiting your website based on their trackable behaviours, such as why they are there, what issues, interests, or pain points they have, and where they are in the buying process.

Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites, visitors "land" on a landing page. Unlike web pages, which typically have multiple goals and encourage research, landing pages have a single plan, known as a call to action (or CTA). Landing pages are distinct from other pages on your site in that they are focused on achieving specific, short-term objectives to get the desired results.

Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send and the rate they are delivered for any given activity. The recipient's name and particular references to the action they took can be included in these emails to make them more personalized. You may, for example, send a drip campaign to someone who signs up for your online course. You could also utilize abandoned cart emails to send out a drip campaign to those who add something to their online shopping cart but don't buy it.

Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes to construct categories. Marketers can use campaign segmentation to target campaign messaging and content to the right people. Customer journey mapping, a visual representation of customers' purchasing paths, converges with campaign segmentation (or nonpurchase). Customer journey mapping displays how customers contact a firm for the first time, where they go online or in person, and what they do. Building customer profiles to understand customers' behaviors and preferences is the first step in using campaign segmentation effectively. A travel company, for example, might send a quiz to determine consumer preferences and customize vacation alternatives.

Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can be used to evaluate the effectiveness of a specific marketing campaign or the company's entire marketing mix. Most analytics (ROI tracking) is done at the program or campaign level so that marketers can see which initiatives are yielding the best results and hence deserve more investment. It also influences future spending levels, budget allocation across initiatives and media, and the messages that a marketer selects.

Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all the options. Websites and smartphone applications are made up of a variety of interchangeable components. A multivariate test entails changing multiple items simultaneously, such as an image and a headline. Three photo variations and two headline variations are merged to create six material variations, all of which are checked at the same time to determine the winning variant. Numerous aspects on the same page are altered in tandem to increase a single conversion objective, such as signups, clicks, form completions, or shares.