Overview of Attention Insight

If Video Solutions is enabled in your network, you can add key values, audience segmentation, or content metadata in custom targeting for video line items. Line items that target those key values are eligible to serve for an ad request that comes in from one of your web pages or an app that has vital importance in its ad tags. Key-values, in particular, can be utilized for purposes that aren't covered by Ad Manager's built-in targeting. For example, fundamental values can be used to identify specific ad inventory on web pages or applications, or they can be used to target advertising depending on the information gathered from website or app visitors. Like other types of targeting, key values assist your advertising and purchasers reach their desired demographic.

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you can show one-half of your audience version A of a piece of marketing content while showing the different half version B. A/B testing eliminates the guesswork in marketing and can lead to the success of specific campaigns or goods. We'll go through the principles of A/B testing, why you should use it, how to avoid A/B testing blunders, and how to use A/B testing in your marketing in this article.