- Audience Targeting
- Budget Management
- Reporting
- Real-time Bidding
- Geo Targeting
Manage and optimize ads with Adzooma
(42 ratings)
Adzooma offers custom pricing plan
Overview
Features
Pricing
Alternatives
Media
Integrations
FAQs
Support
8.9/10
Spot Score
Adzooma is an online advertising platform that harnesses the power of display advertising using demand side technology and real time bidding to maximize efficiency and effectiveness. Adzooma's technology automates traditional buyer and seller roles, providing access to a huge network ... Read More
Audience targeting is a powerful software feature that allows businesses to effectively reach and engage with their target audience. It enables companies to identify and segment their audience based on demographics, behavior, and interests, and then create personalized marketing campaigns tailored to their specific needs and preferences. With audience targeting, businesses can refine and optimize their marketing efforts, as they can focus on the most relevant and interested individuals. This feature also helps businesses understand their audience better, by providing valuable insights and analytics on their behaviors and interactions
The process of analyzing, organizing, and monitoring a company's or organization's costs and expenditures is known as Budget management. Managing a budget necessitates adherence to stringent internal spending procedures. A well-managed budget ensures that operations and expansion continue to run smoothly. In most cases, a budget allows specified quantities of money to various objects that require funding. In addition, a budget maintains track of incoming profits. Maintaining healthy cash flow without going over the budget limit is a constant balancing act when managing any budget. When a budget is out of balance, manager must figure out how to boost or decrease spending in specific areas.
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting process involves everyone on site, and all duties and activities are intertwined. The slightest delay in one action can significantly influence the project's budget and timeline. They can also provide more broad information about the state of things, from specific components to the entire building sector or the economy as a whole. Reports should be brief, written in easy-to-understand language, easy to navigate, contain only the required information, and not duplicate material that can be found elsewhere.
Real-time bidding (RTB) is a technology used in online advertising that allows advertisers to bid on each individual ad impression. This means that instead of purchasing ad space in advance, advertisers can bid in real-time for the opportunity to display their ad to a specific user in a specific context. This process takes place in milliseconds and helps advertisers reach their target audience more accurately and efficiently. Real-time bidding works by allowing advertisers to set their own maximum bid for a specific ad impression. This bid is then
Geo targeting is a useful software feature that allows businesses to target their messages and advertisements to specific geographic areas. With the increasing use of technology and the internet, businesses need to adapt to the changing market and cater to different regions accordingly. Geo targeting makes this process easier by identifying the location of the audience and providing relevant content that is customized for that particular region. One of the main advantages of geo targeting is the ability to personalize content based on the user's location. This means that businesses can create targeted
Demographic targeting refers to a feature within various software programs that allows businesses and organizations to tailor their marketing efforts towards a specific demographic group. This type of targeting takes into consideration various characteristics such as age, gender, income, education level, location, and interests. By using this feature, businesses and organizations can create more targeted and personalized campaigns that will likely resonate with their desired audience. One of the key advantages of demographic targeting is the ability to reach a specific group of individuals who are most likely to
Retargeting is a highly effective marketing technique used by businesses to reach potential customers who have previously shown interest in their products or services. This feature works by tracking the online activities of a user, such as their browsing history, clicks, and purchases, and then displaying targeted advertisements to them across various platforms, such as websites, social media, and mobile apps. The main objective of retargeting is to re-engage potential customers and remind them of their initial interest in a product or service.
AI optimization is a cutting-edge software feature that has revolutionized the world of technology. It leverages artificial intelligence (AI) to improve the performance and efficiency of complex systems and processes. This advanced technology utilizes algorithms, data analytics, and machine learning to continuously learn and make real-time decisions, resulting in enhanced operations. One of the key benefits of AI optimization is its ability to optimize resources in the most optimal manner. Through intelligent data analysis, it can identify patterns and trends within the organization's
Creative management is a feature that allows users to effectively manage the creative process within a software application. It provides a centralized platform for teams and individuals working on creative projects to collaborate, share ideas, and streamline their workflow. At its core, creative management aims to simplify and organize the creative process by providing tools and features that help users brainstorm, plan, and execute their ideas. This includes features such as project timelines, task assignments, and team communication channels. One of the key benefits of creative management is
Screenshot of the Adzooma Pricing Page (Click on the image to visit Adzooma 's Pricing page)
Disclaimer: Pricing information for Adzooma is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .
Contact
+44 (0) 333 443 9857
Customer Service
24/7 (Live rep)
Business Hours
Online
Location
Nottingham, England
Adzooma is an online advertising platform that harnesses the power of display advertising using demand side technology and real time bidding to maximize efficiency and effectiveness. Adzooma's technology automates traditional buyer and seller roles, providing access to a huge network of comprehensive audience data, advanced advertising tools and premium inventory opportunities.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Researched by Rajat Gupta