- Budget Management
- Reporting
- Omnichannel Campaign Management
- Real-time Bidding
- Geo Targeting
Performance Advertising Platform
AdMachine White Label DSP offers custom pricing plan
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AdTheorent is a Demand Side Platform (DSP) designed for high volume, real-time auctions. AdTheorent software enables sellers to efficiently execute large amounts of display ad impressions and offer them at the highest value. Focusing on the high-volume, buy side of ... Read More
The process of analyzing, organizing, and monitoring a company's or organization's costs and expenditures is known as Budget management. Managing a budget necessitates adherence to stringent internal spending procedures. A well-managed budget ensures that operations and expansion continue to run smoothly. In most cases, a budget allows specified quantities of money to various objects that require funding. In addition, a budget maintains track of incoming profits. Maintaining healthy cash flow without going over the budget limit is a constant balancing act when managing any budget. When a budget is out of balance, manager must figure out how to boost or decrease spending in specific areas.
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting process involves everyone on site, and all duties and activities are intertwined. The slightest delay in one action can significantly influence the project's budget and timeline. They can also provide more broad information about the state of things, from specific components to the entire building sector or the economy as a whole. Reports should be brief, written in easy-to-understand language, easy to navigate, contain only the required information, and not duplicate material that can be found elsewhere.
Omnichannel campaign management refers to a software that allows businesses to easily manage and implement marketing campaigns across multiple channels. This feature enables businesses to effectively engage with their customers through different platforms such as email, social media, mobile, and more. The main aim of omnichannel campaign management is to provide a seamless and integrated customer experience by delivering consistent messaging across all channels. This feature allows businesses to reach out to customers at various touchpoints and create a cohesive brand image. With omnichannel
Real-time bidding (RTB) is a technology used in online advertising that allows advertisers to bid on each individual ad impression. This means that instead of purchasing ad space in advance, advertisers can bid in real-time for the opportunity to display their ad to a specific user in a specific context. This process takes place in milliseconds and helps advertisers reach their target audience more accurately and efficiently. Real-time bidding works by allowing advertisers to set their own maximum bid for a specific ad impression. This bid is then
Geo targeting is a useful software feature that allows businesses to target their messages and advertisements to specific geographic areas. With the increasing use of technology and the internet, businesses need to adapt to the changing market and cater to different regions accordingly. Geo targeting makes this process easier by identifying the location of the audience and providing relevant content that is customized for that particular region. One of the main advantages of geo targeting is the ability to personalize content based on the user's location. This means that businesses can create targeted
Contextual targeting is a powerful feature that is utilized by many software programs for efficient and effective advertising. It is a method of targeting specific audiences based on the content they are currently engaging with, rather than solely relying on their previous browsing history or demographics. This feature works by analyzing the web page or content being viewed by a user, and then delivering relevant and targeted advertisements based on that specific content. For example, if a user is reading an article about budget-friendly travel destinations, contextual targeting technology will
Mobile advertising is one of the most popular forms of advertising in today's digital age. It refers to the use of mobile devices such as smartphones and tablets to reach and engage with potential customers. This form of advertising allows businesses to reach a wider audience and promote their products or services in a more personalized manner. One of the key features of mobile advertising is its ability to target specific demographics and locations. With the use of geolocation technology, businesses can target their ads to people in a certain geographical area
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AdTheorent is a Demand Side Platform (DSP) designed for high volume, real-time auctions. AdTheorent software enables sellers to efficiently execute large amounts of display ad impressions and offer them at the highest value. Focusing on the high-volume, buy side of the digital advertising market, AdTheoretic is developing proprietary technology that enables its sellers to compete effectively against Ad Networks and Supply Side Platforms while offering transparency into their marketplace and access to tools needed to continue innovating their businesses.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Researched by Rajat Gupta