- Website Visitor Tracking
- Lead Management
- Landing Pages
- Email Drip Campaigns
- Campaign Segmentation
Internet Marketing Automation Software for Your Business
(43 ratings)
Starts from $99/Month when Billed Yearly
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360 Degrees is a web-based software we offer allows business owners to track and manage their marketing efforts from a central location. By providing full visibility into each customer's needs, you can easily see what has worked in the past ... Read More
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website administrators and third parties. Analysis of a user's behaviour can be used to give content that allows the operator to deduce their preferences and is of interest to a variety of parties, including marketers. It can be used as part of visitor management since it lets you to know who is visiting your website based on their trackable behaviours, such as why they are there, what issues, interests, or pain points they have, and where they are in the buying process.
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gathering leads from various sources, tracking all online and offline touchpoints, such as emails, ad clicks, website visits, phone calls, and face-to-face meetings, and keeping track of all interactions. It enables businesses to understand their consumers' needs and desires and persuade them to purchase their goods or services. The fundamental goal of lead management is to provide customers with the information they need to proceed down the funnel. However, customers may receive duplicate or irrelevant information if several components of a marketing organization are out of sync or leads are not adequately qualified, culminating in the death sentence for an otherwise on-track conversion.
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites, visitors "land" on a landing page. Unlike web pages, which typically have multiple goals and encourage research, landing pages have a single plan, known as a call to action (or CTA). Landing pages are distinct from other pages on your site in that they are focused on achieving specific, short-term objectives to get the desired results.
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send and the rate they are delivered for any given activity. The recipient's name and particular references to the action they took can be included in these emails to make them more personalized. You may, for example, send a drip campaign to someone who signs up for your online course. You could also utilize abandoned cart emails to send out a drip campaign to those who add something to their online shopping cart but don't buy it.
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes to construct categories. Marketers can use campaign segmentation to target campaign messaging and content to the right people. Customer journey mapping, a visual representation of customers' purchasing paths, converges with campaign segmentation (or nonpurchase). Customer journey mapping displays how customers contact a firm for the first time, where they go online or in person, and what they do. Building customer profiles to understand customers' behaviors and preferences is the first step in using campaign segmentation effectively. A travel company, for example, might send a quiz to determine consumer preferences and customize vacation alternatives.
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can be used to evaluate the effectiveness of a specific marketing campaign or the company's entire marketing mix. Most analytics (ROI tracking) is done at the program or campaign level so that marketers can see which initiatives are yielding the best results and hence deserve more investment. It also influences future spending levels, budget allocation across initiatives and media, and the messages that a marketer selects.
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in your company, where they are in the buying cycle, and whether or not they are a good fit for your company. Companies can use lead scoring to determine if prospects should be fast-tracked to sales or nurtured. The finest lead scoring systems consider demographic and firmographic factors like company size, industry, job title, and behavioral factors like clicks, keywords, and website visits. The purpose of lead scoring is to determine which leads are ready for sales and which ones need more nurturing. There should be no lead left behind.
Starts from $99 when Billed Yearly
Monthly plans
Show all features
Ignite
$125
50,000 Emails
50,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Business Analytics
Grow
$366
Free Training
100,000 Emails
100,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Expand
$745
Free Training
250,000 Emails
250,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Yearly plans
Show all features
Ignite
$99
/Month
50,000 Emails
50,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Business Analytics
Grow
$295
/Month
Free Training
100,000 Emails
100,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Expand
$595
/Month
Free Training
250,000 Emails
250,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Ignite
$125
50,000 Emails
50,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Business Analytics
Grow
$366
Free Training
100,000 Emails
100,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
Expand
$745
Free Training
250,000 Emails
250,000 Contacts
Unlimited Users
CRM Integration
Email & Social
Landing Pages
Marketing Automation
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Disclaimer: Pricing information for 366 Degrees is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .
Contact
+1 877-377-7274
Customer Service
Business Hours
Online
Location
Alpharetta, Georgia
360 Degrees is a web-based software we offer allows business owners to track and manage their marketing efforts from a central location. By providing full visibility into each customer's needs, you can easily see what has worked in the past and how to improve results in the future. You can manage all your marketing programs from one simple dashboard, adjust campaign parameters and strategy quickly, schedule campaigns, collect campaign results and analyze data on customer engagement.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Researched by Rajat Gupta