What does 'Press Monitoring' mean?

Press monitoring is a software feature that allows businesses and organizations to stay updated and informed about their current media presence. It involves the process of tracking, collecting, and analyzing news articles, social media posts, and other online content that mention a specific company, brand, or product. With press monitoring, users can easily keep track of their company's reputation and public perception, as well as monitor the impact of their marketing and PR efforts. The feature provides a comprehensive overview of the media coverage received by the