Performance Metrics
A performance metric is just a metric that measures how well something works. For example, you can use project performance metrics to track progress when managing a project. Metrics are chosen based on the project's goals and essential success elements. In a digital landscape where advertisers continuously strive to improve their performance metrics, there are several ongoing developments that should be paid attention to. In this ever-changing world of digital marketing, businesses and agencies need to stay up-to-date with the latest techniques and tools. The following list of articles will provide you with a summary of some of the most recent developments in digital analytics, advertising and performance measurement.
