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What does 'Partner Relationship Management' mean?

Partner Relationship Management (PRM) is a software solution that enables businesses to effectively manage their relationships with their partners. It is designed to streamline and automate the processes of collaboration, communication, and data sharing between a company and its partners. One of the main features of PRM is its centralized system that allows businesses to manage all aspects of their partnerships in one place. This includes partner information, such as contact details and contractual agreements, as well as data and documents related to joint projects and sales efforts

Software with Partner Relationship Management functionality

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