Partner Relationship Management (PRM) is a software solution that enables businesses to effectively manage their relationships with their partners. It is designed to streamline and automate the processes of collaboration, communication, and data sharing between a company and its partners. One of the main features of PRM is its centralized system that allows businesses to manage all aspects of their partnerships in one place. This includes partner information, such as contact details and contractual agreements, as well as data and documents related to joint projects and sales efforts
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
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