What does 'Funneling' mean?

Funneling is a powerful software feature that is widely used by businesses to optimize their marketing and sales strategies. It essentially involves guiding potential customers through a series of steps, or a “funnel”, towards a desired action or conversion. At the top of the funnel, customers are introduced to the business and its products or services. As they move down the funnel, they are gradually presented with more information and calls to action, such as signing up for a newsletter or making a purchase. The idea