Form Testing
Form testing is the practice of evaluating the design, copy, and length of your website's forms to improve their conversion rates. Unoptimized forms can reduce conversions and jeopardize all of your efforts to bring traffic to those forms through organic or paid advertising. Form testing is similar to A/B testing, but instead of focusing on pages, it focuses solely on your website's forms, regardless of their kind (registration, subscription). Form testing is available to everyone who owns and maintains a website. Form testing is commonly used by businesses, e-commerce stores, and online retailers to guarantee that customers submit feedback.
