Dynamic Text Replacement (DTR)
Dynamic text replacement (DTR) can aid in the creation of appropriate messages by altering the content of your post-click landing pages based on various characteristics, such as the URL. It provides basic contextual relevance from the ad to the post-click page, allowing you to message match advertising and landing page experiences. You won't have to design separate relevant, tailored post-click pages for each audience segment if you use the feature. Instead, you may create a single landing page that targets numerous keywords using dynamic content. For small word changes, such as a specific location match, dynamic text replacement is ideal. However, using a simple keyword or location insertion to match the context of a visitor's goals is difficult.
