What does 'Customer Tracking' mean?

Customer tracking is a vital feature of any software designed for businesses. It is a powerful tool that allows companies to gather and analyze data about their customers, including their preferences, behaviors, and interactions with the business. This feature enables businesses to have a deeper understanding of their customers, thereby allowing them to tailor their marketing strategies and services to meet their specific needs. Through customer tracking, businesses can collect and store information on customers' demographics, purchase history, and even social media activity. This data can then