Customer Feedback
Customers submit information about their experiences with a product or service in the form of customer feedback. Its goal is to expose their degree of happiness and assist development, customer success, and marketing teams in determining where they can improve. Customers' feedback can be proactively gathered by polling and surveying them, interviewing them, or asking for reviews. Groups can also collect feedback passively by giving users a spot in the product to leave comments, concerns, or compliments. Without client input, a company can never know if its effect provides value to its customers. Likewise, the product and go-to-market teams won't know whether they're cultivating loyal customers unless they know if they're getting a deal.
