Behavioral Targeting
Behavioral targeting, also known as behavioral advertising, is a software feature that allows businesses to target their audience based on their online behavior and interests. This feature utilizes data collected from a user's browsing history, search patterns, and purchase behavior to display relevant and personalized ads. One of the key benefits of behavioral targeting is its ability to increase the effectiveness of online advertising campaigns. By analyzing a user's online behavior, businesses can create targeted and relevant ads that are more likely to capture their attention and result
