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What does 'Audience Analysis' mean?

Audience analysis is a vital feature of software that helps businesses understand their target audience in a more comprehensive and specific way. It involves collecting and analyzing data related to the audience's demographics, behavior, interests, preferences, and needs. This information is then used to tailor marketing strategies, product development, and customer engagement efforts to effectively connect with the target audience. The audience analysis feature provides businesses with valuable insights into their audience's psychographics, such as their values, attitudes, lifestyles, and beliefs.

Software with Audience Analysis functionality