What does 'Analytics (Website)' mean?

Analytics is a software feature that allows website owners to gain insights into the performance and usage of their website. It involves the collection, measurement, and analysis of data to better understand how visitors engage with a website. Analytics provides a detailed and measurable view of website traffic, user behavior, and demographics, which can then be used to make informed decisions and improve the overall user experience. One of the main functions of analytics is to track and report on website traffic. This includes information such as the number of